FRAME · 13 hours ago
Brand Marketing Director
Beverly Hills, CA
Full-time
Onsite
Director/Executive
8+ years expFRAME is a Californian fashion brand established in 2012, known for its modern yet distinctly European influence in ready-to-wear collections. The Brand Marketing Director will shape and execute FRAME’s global brand vision, overseeing marketing strategy, collaborations, and communications to elevate the brand's position in the fashion landscape.
B2CE-CommerceFashionRetail
Responsibilities
Own and evolve FRAME’s brand positioning, ensuring clarity, consistency, and relevance across all channels and markets
Translate brand strategy into compelling narratives, campaigns, and moments that drive both brand heat and commercial impact
Act as a brand steward across the organization, aligning teams around a single, cohesive vision
Lead go-to-market strategy for seasonal collections, capsules, collaborations, and key brand moments
Oversee launch planning across marketing, creative, e-commerce, PR, retail, and wholesale to ensure seamless execution
Define launch frameworks, timelines, and success metrics, balancing brand storytelling with performance goals
Develop and lead FRAME’s collaborations and brand partnerships, from concept through execution and launch
Identify partners that elevate the brand culturally and commercially, spanning fashion, art, lifestyle, and beyond
Partner closely with internal teams and external collaborators to deliver cohesive, high-impact activations
Oversee global PR agencies and communications strategy across all key markets
Set the overarching press strategy, messaging, and narrative framework in partnership with leadership and PR teams
Lead VIP partnerships, talent relations, and strategic seeding programs to drive visibility, credibility, and cultural relevance
Ensure press, VIP, and influencer moments are integrated into broader brand campaigns and launches
Oversee global social media strategy, ensuring content feels elevated, relevant, and distinctly FRAME
Guide content pillars, creator strategy, and storytelling to drive engagement, community growth, and cultural relevance
Partner with creative and social teams to ensure strong alignment between campaign imagery, always-on content, and platform-specific execution
Lead brand marketing strategy for retail, including store openings, in-store storytelling, and physical brand moments
Concept and execute events and experiences that bring the FRAME brand to life and build meaningful connections with customers, press, VIPs, and partners
Ensure consistency between digital, retail, PR, and experiential brand expressions
Support international brand growth by adapting global strategy for key regions while maintaining brand integrity
Partner with regional teams, wholesale partners, and PR agencies to ensure cohesive brand presentation across markets
Lead, mentor, and grow the brand marketing team, fostering a high-performing, collaborative culture
Work closely with Creative, Product, E-commerce, PR, Retail, Wholesale, and Performance Marketing teams
Manage budgets, timelines, agencies, and resources to maximize impact and efficiency
Qualification
Required
8-10+ years of brand marketing experience within fashion, luxury, or consumer lifestyle brands
Proven experience overseeing global PR agencies, communications strategy, and VIP programs
Strong track record in collaborations, partnerships, and experiential marketing
Deep understanding of social, content, and modern brand storytelling
Strategic thinker with strong creative instincts and operational rigor
Confident leader who thrives in a fast-paced, entrepreneurial environment
Global mindset with experience supporting international markets preferred
Prolonged periods of sitting or standing while working at a computer or attending meetings
Mobility within retail stores, event spaces, and office environments to support brand activations and experiences
Occasional lifting and carrying of light materials (up to approximately 15–20 lbs)
Clear and effective communication with internal teams, external partners, and stakeholders, both in person and virtually
Flexibility to work varied hours in support of launches, events, and time-sensitive initiatives
Preferred
Global mindset with experience supporting international markets preferred
Company
FRAME
FRAME is an e-commerce platform that provides women and men clothing accessories.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jens Grede
Co-Founder/Chairman at FRAME
Joshua LeVine
Co-Founder
Company data provided by crunchbase