Ontic · 1 day ago
Director of Marketing, Public Sector and Partnerships
United States
Full-time
Remote
Director/Executive
$145K/yr - $165K/yr
10+ years expOntic provides software that helps corporate and government security teams identify threats and assess risk. They are seeking a Director of Marketing to drive in-market demand for their Federal and Partner programs, focusing on go-to-market strategies and collaboration with sales leaders to expand their presence in the government and enterprise security communities.
Information TechnologySaaSSecuritySoftware
Responsibilities
Develop and execute go-to-market strategies to grow pipeline within US public sector (primarily Federal)
Collaborate closely with federal and partnership sales leaders to identify market opportunities, shape messaging, and align marketing initiatives to revenue goals
Represent the voice of the federal customer, ensuring Ontic’s marketing and communications resonate with mission-driven government and security audiences
Oversee Market Development Fund (MDF) planning, partner communications, and performance measurement to maximize ROI and partner engagement
Collaborate with Ontic’s alliances team to co-market integrations that strengthen Ontic’s ecosystem presence
Lead and execute integrated marketing programs tailored to the public sector buying cycle, including account-based marketing (ABM), digital campaigns, and field activations
Own the strategy and execution for federal and partner events including tradeshows, government security conferences, executive roundtables, partner summits, and field events
Ensure brand consistency, clear messaging, and seamless event experiences from pre-event planning through post-event follow-up
Own the content marketing strategy and calendar for partner and federal marketing campaigns
Design and lead partner marketing programs and co-marketing initiatives, including joint campaigns and content strategies with Ontic’s thought leader, referral, reseller, distributor, and alliance partners to extend market reach and drive mutual pipeline growth
Partner with sales and communications teams to integrate event activities into broader campaigns that support demand generation goals
Partner with the Field Marketing, Events and ICP Marketing teams to align major campaign and event strategies with targeted federal accounts and partner ecosystems
Work with Ontic’s brand and communications team on messaging
Partner with Product Marketing and Enablement to bring solutions and messaging to partners and market-facing teammates
Define and track KPIs for pipeline growth, partner performance, and marketing impact across all federal and channel initiatives
Analyze data and insights to optimize marketing investments, refine messaging, and identify new opportunities for growth
Manage budgets, vendors, and timelines to deliver high-impact results efficiently and effectively
Qualification
Required
10+ years of experience in B2B marketing, with a strong background in federal or public sector marketing, partner/channel marketing, or field marketing
Deep understanding of federal procurement cycles, government contracting, and channel ecosystems
Proven success in designing and executing federal go-to-market and/or partner growth strategies that drive measurable pipeline impact
Strong leadership, collaboration, and communication skills, with the ability to influence cross-functional stakeholders
Proficiency in Marketo (or other comparable MAP/ESP) and Salesforce
Preferred
Experience working within IT, cybersecurity, threat intelligence, SaaS, or public safety technology industries is highly preferred
Experience with ABM platforms like Demandbase, 6sense, or Terminus for audience segmentation and account-level engagement measurement are a plus
Experience using AI tools (e.g., ChatGPT, Notebook, Gemini, Mutiny, or similar) to support campaign development, content personalization, and marketing operations
Company
Ontic
Ontic’s Connected Intelligence Platform centralizes security operations and data into one system of record.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$286.65MKey Investors
Kohlberg Kravis RobertsJMI EquityFelicis
2025-08-21Series C· $230M
2021-11-16Series B· $40M
2020-04-30Series A· $12M
Leadership Team
Thomas Kopecky
Co-Founder & Board of Directors
Vipul Garg
Senior Director of Engineering
Recent News
Crunchbase News
2025-10-17
Company data provided by crunchbase