LALA U.S., Inc · 7 hours ago
Senior Associate Brand Manager
Dallas, TX
Full-time
Onsite
Mid, Senior Level
2+ years expLALA US, Inc is seeking a Senior Associate Brand Manager to contribute to their marketing team by managing significant brand activities. The role involves developing brand strategies, executing marketing plans, and driving new product development to achieve sales and profitability goals.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Support the Brand Director in developing and refining brand positioning, strategic plans and annual growth strategies grounded in market dynamics and consumer behavior
Support the Brand Director to manage portfolio strategy including white space assessment, innovation and strategic priorities to drive incremental growth, share and penetration
Analyze product performance and identify growth opportunities within the defined business area
Partner with R&D to develop an innovation pipeline, manage the stage gate process and lead commercial meetings
Monitor brand performance and category trends to identify opportunities and threats
Analyze category, summarizing brand and competitor insights, opportunities and actionable plans
Segment the category identifying the white spaces, ensuring the company has the right portfolio per segment or channel
Support Brand Director brief internal and external partners to develop integrated campaigns across paid, owned and earned channels
Partner with Sales and Shopper Marketing to ensure proper execution of both innovation and base business, and program effectiveness of Marketing initiatives
Partner with sales to develop compelling retailed stories rooted in data and insights
Lead packaging design, ensuring guidelines for brands are met
Track and support bran health metrics including awareness, household penetration, consideration and more
Assist in budget management and track marketing expenditure
Qualification
Required
2-4 years in CPG Marketing experience
At least 2 years as Associate level
Strategic thinking
Strong organization and project management skills
Ability to plan, manage, execute and measure multiple projects
Strong attention to detail
Strong analytical abilities
Flexible with the ability to adapt to organizational changes
Ability to effectively collaborate and communicate with others
Ability to complete tasks in a timely manner
Proficient in Microsoft Office
Bachelor's degree in Marketing, Business or a related field is required
The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary
Normally works a regular schedule of hours, however hours may vary depending on the project or assignment
Must be able to travel 10-15% of the time
Preferred
Spanish language proficiency is preferred
Bilingual (English/Spanish) is preferred
Master's in business administration preferred
Company
LALA U.S., Inc
Headquartered in Dallas, Texas, LALA U.S.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Schiller, MBA
DIRECTOR OF SALES / TEAM LEAD - MASS, CLUB & SMALL FORMAT
Melodee Miller
Human Resources Business Partner
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