8am · 3 hours ago
Director, Product Management | Growth
8am is a professional business platform that empowers client-focused professionals with innovative technology. The Director of Product Management will own and optimize first-time use experiences, focusing on conversion funnels and activation moments to drive product adoption and improve customer engagement.
Financial ServicesFinTechLegal TechPayments
Responsibilities
Leverage strong product intuition and analytical skills to build a shared vision & roadmap for first-time use experiences, considering user needs, business goals, conversion metrics, and technical feasibility
Own and optimize trial experiences, sign-up flows, onboarding journeys, and activation moments that drive users from initial interest through first meaningful value across the customer journey
Identify and implement first-time use patterns and components that can be deployed uniformly to existing products and optimize time-to-value for new products
Collaborate with Engineering, Design, and Growth partners to rapidly test, learn, and iterate on experiences that improve activation rates, conversion, and early engagement
Understand customer problems, friction points, and behavioral patterns through qualitative research, user testing, and quantitative analysis to inform experience design
Partner with Marketing, Sales, and Customer Success teams to ensure seamless handoffs and consistent messaging throughout the early customer journey
Collaborate with Growth Enablement teams to leverage experimentation platforms, analytics infrastructure, and feature flagging to test hypotheses and measure impact
Conduct discovery efforts and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in trial activation, conversion rates, time-to-value, and early retention
Roll up your sleeves and obsess over every detail of the first-time experience—from copy and design to sequencing and timing—to create moments of delight that drive adoption
Conduct discovery efforts, and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in performance, efficiency of development, cross-sell, account security and user experience
Roll up your sleeves and dig into the details while obsessing over a simple, intuitive experience for both our customers and internal teams
Qualification
Required
7-10+ years of growth infrastructure and enablement platforms in SaaS environments, with experience launching experimentation frameworks, analytics systems, and data infrastructure at scale
Deep understanding of conversion optimization, user onboarding best practices, activation frameworks, and the psychological drivers of early product adoption
Strong analytical skills with experience using product analytics tools (Amplitude, Mixpanel, Heap) to identify drop-off points, measure funnel performance, and validate hypotheses
Solid understanding of how to leverage growth tech stacks including customer data platforms (Segment, mParticle), product analytics (Pendo, Amplitude, Mixpanel), experimentation platforms (LaunchDarkly, Optimizely), and PQL/scoring systems (Pocus, Correlated)
Experience launching onboarding experiences and activation flows that serve multiple products and user segments
Proven track record of improving key first-time use metrics like trial-to-paid conversion, activation rates, time-to-value, and early engagement
Collaborative Approach: You can partner effectively with engineering, product, marketing, sales, and customer success teams to deliver exceptional first-time experiences
Strategic Vision: You can articulate how infrastructure investments unlock growth capabilities across the organization
Clear Communication: You are able to communicate effectively with technical and non-technical teams and simplify complex technical concepts for diverse audiences
Business Acumen: You are extremely comfortable balancing user needs with business objectives and can make tradeoffs that optimize for both
Problem Solver: Strong analytical skills and a data-driven approach to identifying friction, testing solutions, and measuring impact
Customer Focus: Deep empathy for users at their most vulnerable moment—when they're trying something new—and commitment to reducing friction and building confidence
Urgency: You move quickly, test hypotheses rapidly, and iterate based on data rather than waiting for perfection
Adaptability: Thrive in a fast-paced environment and can pivot when data suggests a different approach
Creative Thinker: Excitement for designing delightful moments that surprise users and accelerate their path to value
Bachelor's degree in a directly related field, or equivalent practical experience
Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation
Benefits
Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.
Company
8am
8am helps legal, accounting, and client-focused professionals simplify operations, ensure compliance, and fuel growth.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Genstar CapitalGreat Hill Partners
2024-07-17Private Equity
2020-02-25Acquired
2015-09-30Private Equity
Recent News
2026-01-07
2026-01-06
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