Iron Mountain · 1 day ago
Head of Marketing Performance
Tallahassee, FL
Full-time
Onsite
Director/Executive
7+ years expIron Mountain is a global leader in storage and information management services, and they are seeking a high-caliber Fractional CMO to architect and execute the marketing strategy. The role focuses on driving growth and acquisition through performance marketing, integrating digital and non-digital channels, and optimizing the customer journey for increased revenue and brand positioning.
Big DataCloud StorageDigital SignageInformation ServicesSecuritySoftware
Responsibilities
Growth & Acquisition Strategy
Performance Marketing Leadership: Direct the strategy for paid social, search, and programmatic channels. You won't just look at dashboards; you will direct the testing methodology, creative direction, and capital allocation
Omnichannel Expansion: Identify and launch "non-digital" or non-traditional acquisition channels (e.g., direct mail, out-of-home, community partnerships, or experiential marketing) to diversify the mix and lower blended Customer Acquisition Cost (CAC)
Web and AI Optimization (AIO): Drive organic growth by implementing advanced search and AI optimization strategies, ensuring content is discoverable and authoritative across traditional search engines and emerging AI-driven discovery platforms
AIO-Driven Content Strategy: Develop and execute a comprehensive content strategy that aligns high-quality storytelling with AIO principles, optimizing technical structure and semantic relevance to maximize visibility in AI chat interfaces and LLM responses
Funnel Optimization: Audit and refine the end-to-end customer journey—from the first touchpoint to the "Buy" button—to maximize conversion rate optimization (CRO) and average order value (AOV)
Financial & Data Accountability
Revenue Driver: Achieve revenue growth (reservation targets) by 25% in 1H
Unit Economics Mastery: Own the relationship between LTV (Lifetime Value) and CAC. Ensure the business is scaling profitably, not just chasing top-line revenue
Attribution & Modeling: Move beyond Last-Click attribution to build a sophisticated understanding of how various channels (digital and offline) assist in the conversion path
Brand & Creative Direction
High-Performance Creative: Work with creative teams to ensure brand messaging is consistent while being ruthlessly optimized for performance and click-through rates
Market Positioning: Refine our value proposition and create messaging that positions us to win in a crowded B2C landscape
Qualification
Required
7+ Years in B2C E-commerce: You have sat in a leadership seat for an e-commerce brand that has scaled significantly ($10M+ ARR preferred)
The 'Builder' Mentality: You have a history of building performance marketing systems from scratch, not just managing large legacy agencies
Multi-Channel Expertise: Proven experience using both digital (Meta, Google, TikTok) and non-digital channels to drive measurable ROI
Analytical Rigor: You are 'dangerous' with data. You can translate complex data into actionable pivots for the leadership team
Fractional Experience: Familiarity with the fractional model—the ability to provide high-level strategic direction while staying efficient and focused on high-impact wins
Company
Iron Mountain
Iron Mountain offers storage, asset lifecycle management and information management services to companies.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.77B2025-09-05Post Ipo Debt· $1.41B
2024-12-03Post Ipo Debt· $1.2B
2023-05-10Post Ipo Debt· $1B
Leadership Team
Marc Duale
Senior Advisor to the President and CEO
William Meaney
CEO
Recent News
2026-01-23
2026-01-16
Hindu Business Line
2025-12-16
Company data provided by crunchbase