William Reed Ltd · 22 hours ago
Senior Business Development Manager – Lumina
William Reed Ltd is a global media group with over 160 years of experience in the food and drink sector. They are seeking a Senior Business Development Manager to build strategic relationships with clients and drive sales targets by sourcing and converting new business opportunities.
Digital MediaFood ProcessingHospitality
Responsibilities
Proactively sourcing, engaging and converting high‑quality new business opportunities across Lumina’s full suite of insight, data and consultancy solutions
Identifying opportunities for ad hoc consultancy and strategic projects building a strong, well‑qualified pipeline of new logo prospects, driving momentum through outreach, discovery, proposal and close
Leading high‑impact pitches and demos that clearly articulate how Lumina’s insights solve client challenges and accelerate commercial performance
Developing a deep understanding of market dynamics, emerging trends and prospect needs to create compelling reasons to buy now
Representing Lumina at industry events and networking forums to strengthen brand presence and create new lead‑generation routes
Maintaining accurate forecasting and insight into the new business pipeline, ensuring clear visibility of progress, risks and required actions
Managing, negotiating and securing contract renewals with a portfolio of strategic Lumina Intelligence clients, achieving a minimum 90% renewal rate
Maintaining up-to-date, accurate records in CRM systems and ensure ongoing pipeline visibility and forecasting accuracy
Collaborating with colleagues across Lumina and the wider William Reed group to feed into product development and align client opportunities with broader business initiatives
Qualification
Required
At least 4 years' experience selling data subscriptions, market insights, consultancy projects or other value‑led B2B services
Proven success in winning deals and converting pipelines into revenue
Top class networking and relationship building experience
An ability to cut through complexity and communicate clear, compelling value to senior stakeholders
A confident and concise storyteller and presenter, comfortable leading compelling pitches and commercial conversations
A self‑starter with ambition, resilience and the drive to consistently exceed targets
Preferred
A background in food & drink, FMCG, retail, hospitality, or adjacent industries
Benefits
25 days annual leave in addition to bank holidays – increasing by one additional day after 6 years, up to a maximum of 30 days.
An additional day of leave for you to take on a cultural celebration day or on your birthday if you like. A day for you! At William Reed, we call this our “MeDay”.
A volunteer day to take for supporting a chosen charity and giving back to the community.
Contributory Pension
Life Assurance Scheme
Group Income Protection
Enhanced family-friendly leave pay entitlements
Wellbeing benefits, including: A health care cash plan, Employee assistance programme, Virtual GP service and Access to health & wellbeing resources and tools.
Cycle to Work Scheme
Electric Car Scheme
Company
William Reed Ltd
We are William Reed, the trusted digital, high value data and events business serving the food and drinks sector for over 160 years.
Funding
Current Stage
Growth StageCompany data provided by crunchbase