RAPP · 9 hours ago
Associate Director, Experience Strategy
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$115K/yr - $135K/yr
8+ years expRAPP New York is a leading precision marketing agency seeking an Associate Director, Experience Strategy to join their Experience Strategy team. The role involves providing day-to-day leadership, managing project planning, and translating client goals into actionable strategic plans for key clients.
AdvertisingMarket ResearchMarketing
Responsibilities
Lead strategy across multiple clients, becoming an expert on their consumers, business models, brands, categories, and value propositions
Partner with business leadership, creative teams, project management, marketing technology experts, and external partners to translate client goals into actionable strategic plans and cohesive executions
Guide and inspire the team/junior strategists, providing clear project direction and ensuring tactical work is executed effectively, insightfully, and on time
Serve as a collaborative leader on client teams, facilitating design thinking workshops, creative development sessions, reporting discussions, and strategic presentations
Develop and deliver creative briefs that inspire bold, insight-driven work and align with business objectives
Devise integrated content and communication strategies that personalize at scale, driving engagement across diverse customer segments
Become deeply familiar with and apply advanced research tools and methods—including applied listening, digital ethnography, and syndicated research—to surface insights that drive meaningful action
Partner with marketing technology and science teams to leverage marketing automation platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, to deliver data-driven, measurable customer experiences
Ensure strategies account for integrated experience delivery, understanding how paid, owned, and earned media operate together to build cohesive brand ecosystems
Contribute to the continued growth and evolution of the strategy practice—shaping process, tools, and thought leadership
Present strategic recommendations to senior clients with clarity, confidence, and storytelling finesse
Qualification
Required
Bachelor's Degree in a related field or equivalent experience
8+ years of experience in marketing, digital, CRM, media, advertising, or management consulting
Proven ability to lead a team and mentor junior strategy talent
Demonstrated excellence in writing, editing, and collaborating on internal strategic and creative materials
Proficiency in research tools and data sources such as Nielsen, Mintel, Forrester, and others
Strong capability in narrative creation and simplifying complex challenges into clear, actionable insights
Track record of delivering high-quality work independently, on time, and above expectations
Understanding of marketing technology/automation ecosystems—including Salesforce Marketing Cloud, marketing automation platforms, customer data platforms (CDPs), and analytics frameworks
Experience developing omnichannel strategies that align paid, owned, and earned media to deliver unified, impactful customer experiences
Intellectual rigor, deep curiosity, and a passion for continuous learning
Benefits
Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits
Company
RAPP
RAPP is a customer experience agency. It is a sub-organization of DAS Group.
1001-5000 employees
H1B Sponsorship
RAPP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (1)
2022 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Jeannine Falcone
Global CEO
S
Shalini Gupta
EVP, Client Leadership, North America
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