Alzheimer's Association® · 5 hours ago
Director, Field Marketing and Communications Bilingual/Spanish – West Territory
Los Angeles, CA
Full-time
Onsite
Director/Executive
$105K/yr - $115K/yr
7+ years expThe Alzheimer's Association is seeking a strategic, results-driven Director of Field Marketing and Communications to serve as the lead media relations strategist and spokesperson for the Los Angeles priority market. This role is responsible for driving earned media, shaping proactive storytelling, and managing high-impact press engagement while developing and executing localized marketing initiatives to increase awareness and engagement.
Health CareNon Profit
Responsibilities
Develop and implement a comprehensive marketing and communications plan to support the Association’s goals in the priority market, aligning with the organization’s national strategic plan
Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives
Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Association’s work and impact
Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences
Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue
Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging
Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact
Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy
Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners
Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organization’s visibility and impact within the priority market
Ensure inclusive and culturally responsive communications, reflecting the Association’s commitment to diversity, equity, and inclusion in all outreach efforts
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, communications, public relations, or related field
7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies
Bilingual in English and Spanish
Spanish Fluency Required
Strong media relations experience and familiarity with the local media landscape
Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
Demonstrated ability to work collaboratively with cross-functional teams
Strong writing, storytelling, and presentation skills
Experience using analytics to inform communications strategies
Strategic thinker with the ability to translate organizational goals into actionable communication strategies
Skilled in developing compelling, mission-driven messaging and creative campaigns
Adept at building relationships with diverse stakeholders, including media, partners, volunteers, and donors
Proficient in digital and social media marketing best practices
Highly organized, detail-oriented, and adaptable
Committed to upholding the Alzheimer's Association's values, ethics, and commitment to equity and inclusion
Valid driver's license and ability to travel locally as needed
Preferred
Experience leading communications efforts within a major market or large metropolitan area preferred
Experience working in nonprofit, healthcare, or public health organizations is a plus
Benefits
Medical
Dental
Vision
Flex accounts
Short and long-term disability
Life insurance
Long term care insurance
Tuition reimbursement
Generous Paid Time Off
12 annual holidays
Paid Family Leave
Annual Cultural & Heritage Day
Volunteer Day of their choosing
Gold standard 401(k) retirement plan
Annual School Visitation Day
Elder Care Facility Day of their choosing
Company
Alzheimer's Association®
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer's care, support and research.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.1MKey Investors
Stupski FoundationIllinois Prairie Community Foundation
2025-08-14Grant· $0.1M
2023-01-01Grant
Leadership Team
David Sobel
President & CEO
Jim Wessler
President and CEO
Recent News
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