Versant Media · 7 hours ago
Senior Director DTC Marketing & Member Growth (Fandango/GolfNow)
Orlando, FL
Full-time
Hybrid
Director/Executive
7+ years expVERSANT is a leading force in news, sports and entertainment, and they are seeking a data-driven, strategic, and consumer-focused Senior Director of DTC Marketing & Membership Growth. This role will lead all growth, retention, and loyalty marketing efforts across direct-to-consumer businesses, overseeing integrated marketing campaigns and customer lifecycle programs to maximize customer lifetime value.
BroadcastingInformation TechnologyMedia and Entertainment
Responsibilities
Develop and lead the growth strategy for all DTC products and membership businesses, focusing on efficient customer acquisition across digital and traditional channels
Partner with Portfolio Marketing team on paid media strategy (search, social, programmatic, affiliate, etc.), ensuring campaign performance meets or exceeds CAC and ROI goals
Partner with Brand Marketing and Creative to develop compelling campaigns that drive awareness, consideration and conversion
Build scalable acquisition programs and own day-to-day management of strategic partnerships
Working with product and BI teams, drive full funnel conversion optimization across website and app(s)
Lead the development and continuous improvement of the customer lifecycle, from onboarding through renewal and win-back, with tailored messaging and personalized journeys
Partner with Portfolio Marketing & CRM teams to design and execute multichannel CRM strategies (email, push, in-app, SMS) to deepen engagement and reduce churn
Partner with the retention and engagement teams to constantly analyze performance data to continuously optimize flows, offers, and segmentation strategies
Oversee day-to-day marketing of loyalty and membership programs, ensuring alignment with overall business strategy and member value proposition
Collaborate with Portfolio and other brand marketing teams to drive awareness, understanding and engagement with loyalty programs
Partner with Product and Insights teams to identify enhancements, develop new features, and track member satisfaction
Develop go-to-market strategies for new benefits, partnerships, and tier structures
Define, monitor, and report on KPIs related to acquisition, engagement, retention, and customer LTV
Lead and mentor a high-performing team of marketers and analysts
Foster a test-and-learn culture with rapid iteration and data-backed decision-making
Qualification
Required
7+ years of progressive experience in DTC, subscription, or membership marketing
Proven track record in growth and lifecycle marketing with measurable impact on acquisition and retention
Strong understanding of digital marketing channels, marketing tech stacks, and CRM platforms
Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Looker) and A/B testing platforms
Experience with customer data platforms, segmentation tools, and personalization engines
Demonstrated success in scaling DTC businesses subscription/membership models
Experience leading cross-functional teams and influencing senior stakeholders
Passion for building exceptional consumer experiences and turning insights into action
Comfort with ambiguity and ability to pivot strategies based on performance and market dynamics
Global marketing experience or familiarity with international DTC growth strategies
Ability to thrive in a fast-paced, cross-functional environment with strong analytical and communication skills
Benefits
Health insurance
Retirement plans
Paid time off
Company
Versant Media
Versant Media is a media company that offers television and digital entertainment services.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2026-01-05IPO
Leadership Team
Steve Arocho
Vice President Corporate Communications
Recent News
Business Wire
2026-01-16
2026-01-07
Morningstar.com
2026-01-06
Company data provided by crunchbase