IT Digital Customer Experience Summer (STAR) Intern jobs in United States
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Mercedes-Benz in the UK · 6 hours ago

IT Digital Customer Experience Summer (STAR) Intern

Mercedes-Benz USA is responsible for the sales, marketing, and service of all Mercedes-Benz and Maybach products in the United States. The IT Digital Customer Experience Summer (STAR) Intern will focus on creating, organizing, and managing digital content across various platforms, supporting digital marketing and content management teams.

AutomotiveManufacturingSales Automation

Responsibilities

Content Creation and Editing
Write, edit, and format content for publishing on various platforms
Ensure all content aligns with the brand and style guidelines
Content Publishing and Updating
Publish content in the CMS based on the release cadence for the products
Regularly update content to ensure accuracy and relevance, including updating links, images, and multimedia
Search Engine Optimization (SEO)
Optimize content with SEO best practices, including keyword usage, meta tags, and alt text for images
Monitor and report on content performance using analytics tools, adjusting strategies to improve organic reach
Ensure proper file naming and compression to improve site speed and accessibility
User Experience (UX) and Quality Assurance
Test website functionality to ensure content displays correctly on different devices and browsers
Identify and report any bugs or technical issues to the development team
Collaborate with designers to implement visually appealing, user-friendly layouts
Content Strategy and Analysis
Assist in content strategy development by conducting keyword research, competitor analysis, or audience research
Track metrics such as page views, engagement rates, and conversions to measure content success and identify areas for improvement
Cross-Functional Collaboration
Work with teams like marketing, design, and development to align content efforts with broader business goals
Participate in brainstorming sessions for campaigns, social media, or blog content ideas

Qualification

CMS proficiencySEO best practicesGoogle AnalyticsBasic HTMLAnalytical abilitiesProject ManagementProblem solvingCollaborative mindset

Required

Must be a rising junior or rising senior enrolled in a Bachelor's program

Preferred

Preferred concentration of study: Computer Science
Preferred concentration of study: Information Technology
Preferred concentration of study: Marketing/Business Communications
IT and Business background - preferred but not required
Analytical abilities
Project Management
Problem solving ability
Collaborative mindset

Company

Mercedes-Benz in the UK

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Mercedes-Benz, a Mercedes-Benz Group AG company, is one of the most well known and established premium brands in the world.

Funding

Current Stage
Late Stage
Company data provided by crunchbase