DreamWorks Animation · 13 hours ago
Manager, Growth Marketing Experimentation
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $160K/yr
4+ years expNBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Manager for Growth Marketing Experimentation who will lead the incrementality testing program for Performance and Device media, shaping the learning agenda and ensuring high-quality analysis to inform crucial marketing decisions.
AnimationFilmMedia and Entertainment
Responsibilities
Co-own the experimentation roadmap with the Sr. Manager of Media Experimentation; define learning agenda, decision questions, hypotheses, success metrics, guardrails, and power thresholds; review/approve vendor designs and reject under-powered or invalid proposals
Lead day-to-day relationship with external measurement vendor— partner with Sr. Manager to prioritize the study backlog, deliver accurate data, align on methods, track SLAs and change logs, escalate blockers
Collaborate with Sr. Manager of Media Experimentation on ensuring clear schedules, accurate data inputs, agency and/or vendor alignment, and structured documentation of results
Partner with the vendor and a Media Analytics analyst to produce clear, defensible readouts that inform decisions (lift, uncertainty, risks); write concise decision memos and hand off to Optimization and & Insights team for execution and pacing/optimization
Drive calibration with MMM/MTA; propose tiebreakers and thresholds for decisioning; contribute to cross-channel measurement efforts by triangulating learnings
Ensure high quality of analysis with speed; Monitor design defects/leakage; run targeted validations (SQL/R/Python spot checks) as needed; improve run-rate without sacrificing validity
Mentor a Media Analytics analyst; uplevel partner teams (brief quality, power, common pitfalls); collaborate with data science and other analytics & media teams; contribute to a standardized measurement approach across the NBCU Media Group
Qualification
Required
4+ years in marketing/media experimentation with direct design/QA ownership and experience partnering with an incrementality testing measurement vendor (e.g., Haus, Measured, or similar)
Proven command of causal inference in media—appropriate use of RCT, geo, diff-in-diff, and platform holdouts—and the ability to evaluate vendor assumptions/methods
Familiarity with power analysis, and failure modes (leakage, seasonality, parallel trends); history of stopping or redesigning under-powered tests
Platform experience: Google/Meta/TikTok incrementality and at least one CTV/Device environment (e.g., Roku, Samsung, Vizio)
Experience reconciling vendor experiment reads with MMM/MTA and informing planning/pacing decisions without surprises
Fluent in SQL and Excel
Knowledge of big data infrastructure and data science techniques
Effective communicator and collaborator with strong project management; ability to work in a highly matrixed environment and influence media buyers/channel leads
Preferred
Strong interpersonal skills with the ability to collaborate, motivate, and influence
Ability to thrive in a fast-paced environment and meet tight deadlines
Proficient in using R or Python for data analysis
Strong interest in the media industry, specifically in television and streaming
Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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