Kohl's · 16 hours ago
Manager, Seasonal Marketing Strategy (On-site)
Menomonee Falls, WI
Full-time
Onsite
Mid, Senior Level
5+ years expKohl's is seeking a Manager for Seasonal Marketing Strategy based at their Corporate Office in Menomonee Falls, WI. In this role, you will shape seasonal and monthly content strategies while collaborating with various teams to ensure a cohesive customer experience and effective marketing execution.
RetailShopping
Responsibilities
Lead quarterly hindsight analyses focused on customer behavior, content and marketing performance, and competitive and industry trends, translating insights into actionable direction
Maintain ongoing awareness of industry, competitive and Kohl’s performance; support ad hoc insight requests
Partner with merchants to understand product strategies and business priorities, identifying where content can support and amplify these initiatives
Synthesize cross-category priorities to uncover shared themes and opportunities for stronger storytelling and greater customer impact
Lead the development of seasonal content strategies that establish core objectives and guide monthly content storytelling, including strategic rationale, customer need, creative direction, messaging and product approach
Map stories across the timeframes, establishing timing, prioritization and alignment with promotional and channel plans
Collaborate cross-functionally to ensure strategies are executable and deliver a cohesive customer experience
Oversee IMC, content and product statement details in Sitecore throughout the marketing lifecycle
Develop clear, strategic creative briefs for internal creative partners to ensure monthly content stories are concepted as intended
Provide oversight throughout concept development to ensure alignment to strategy
Brief photography partners on imagery needs and ensure alignment to content strategy
Build trusted relationships across marketing strategy, key merchant partners, and cross-functional teams, including creative and channel partners, marketing analytics and customer insights
Lead, coach, and develop a team of direct reports, setting clear goals, priorities and expectations
Allocate work effectively across the team to ensure quality, timeliness and balanced workloads
Additional tasks may be assigned
Qualification
Required
Bachelor's degree and 5+ years of relevant experience in content strategy, marketing or a related field
Experience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendations
Preferred
Experience managing content strategy and/or content calendars within an integrated marketing environment
Company
Kohl's
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.
10001+ employees
H1B Sponsorship
Kohl's has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (10)
2021 (26)
2020 (21)
Funding
Current Stage
Public CompanyTotal Funding
$360M2025-05-15Post Ipo Debt· $360M
1992-05-19IPO
Leadership Team
Steven Dee
Chief Technology Officer
Jill Timm
Chief Financial Officer
Recent News
Digital Commerce 360
2026-01-07
Home Textiles Today
2025-12-31
2025-12-18
Company data provided by crunchbase