Perdue Farms · 21 hours ago
Sr. Brand Manager (Frozen - Ready to Eat)
Salisbury, MD
Full-time
Onsite
Mid, Senior Level
$111K/yr - $167K/yr
7+ years expPerdue Farms is a fourth-generation, family-owned food and agricultural business dedicated to creating premium protein products. The Senior Brand Manager for Frozen Ready-to-Eat products will lead the strategic development and marketing execution to drive growth in the frozen convenience meal solutions segment.
Food and Beverage
Responsibilities
Lead the strategic development and execution of comprehensive marketing plans for the Perdue Frozen RTE tier, aligning with overall Perdue RTE segment objectives. Define frozen-specific positioning, messaging, and consumer engagement strategies
Conduct in-depth analysis of the frozen food market, consumer behavior, and competitive landscape. Utilize data and insights to identify growth opportunities, inform product improvements, and optimize marketing campaigns for the frozen segment
Collaborate with R&D, Supply Chain, and the Senior Director of Disruptive Innovations on product innovation, renovation, and commercialization within the frozen RTE portfolio, ensuring offerings meet market needs and brand standards
Monitor and analyze the financial performance of the Frozen RTE tier, contributing to P&L management by optimizing pricing, promotional activities in collaboration with cross-functional team, and cost structures to achieve profitability targets
Work closely with Sales, R&D, Supply Chain, and other internal teams to ensure alignment and effective execution of frozen RTE brand plans
Track key performance indicators (KPIs) for the Frozen RTE tier, including sales, market share, brand awareness, and consumer sentiment. Provide regular reports and actionable recommendations
Proactively develop strategies and selling stories that support go-to-market execution, line-reviews, and assortment planning
Mentor and guide the Brand Marketing Assistant, fostering their growth and ensuring effective execution of frozen RTE brand initiatives
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
7+ years of brand management experience within the food or CPG industry, with direct experience in frozen food categories preferred
Proven ability to develop and execute effective marketing plans that drive brand growth
Strong analytical skills, capable of interpreting market data and consumer insights to inform strategy
Excellent communication, presentation, and project management skills
Demonstrated ability to collaborate effectively with cross-functional teams
Experience with P&L drivers and financial analysis
Prior experience managing or mentoring junior team members
Benefits
Medical/Rx
401(k) with employer match after 1 year
Critical illness
Accident insurance
Dental
Vision
Life insurance
Optional group life insurance
Short-term and long-term disability protection
Flexible spending accounts
Paid time off
Company
Perdue Farms
Perdue Farms is dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jason Henshaw
Vice President and General Manager, Perdue Specialty Meats
Todd Tillemans
Chief Commercial Officer
Recent News
Maryland Daily Record
2026-01-11
2025-11-12
Company data provided by crunchbase