LEARFIELD · 9 hours ago
Associate NIL Partnership Solutions Manager - University of South Carolina
Columbia, SC
Full-time
Onsite
Mid Level
4+ years expLEARFIELD is seeking a detail-oriented and collaborative Associate NIL Partnership Solutions Manager to join our Sports Properties team. This role is crucial for managing and activating Name, Image, and Likeness (NIL) partnerships on campus, ensuring all contractual deliverables are executed flawlessly while collaborating with various stakeholders.
Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing
Responsibilities
Manage a portfolio of NIL partners and lead execution of their contractual deliverables, including appearances, social media content, and experiential activations
Serve as the primary liaison between partners, student-athletes, and university NIL teams to ensure all NIL activations meet NCAA, conference, state, and university guidelines
Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university
Coordinate approval processes and maintain thorough documentation for all NIL partnerships to ensure compliance and transparency
Maintain accurate project timelines, activation schedules, and deliverable tracking to ensure timely fulfillment of contractual obligations and high-quality execution
Collaborate with sales and marketing teams to brainstorm, develop, and pitch creative NIL campaign concepts that align with partner objectives and drive measurable engagement
Support sales strategic planning by contributing to partner ideation, recaps, performance reviews, and renewal discussions
Guide Coordinators or game day staff during NIL activation or planning cycles
Identify opportunities to improve NIL activation processes and operational efficiency
Represent the property in select meetings, planning sessions, and game day operations
Qualification
Required
4+ years of experience in sponsorship activation, sports marketing, event execution, or account management
Proven success managing partners or projects independently with accountability for outcomes
Strong organizational, project management, and communication skills
Ability to work cross-functionally and build relationships with a wide range of internal and external stakeholders
Familiarity with interpreting contracts and understanding sponsorship assets across digital and traditional channels
Comfort working in live event settings and on tight timelines
Proficiency in Microsoft Office and other planning or CRM tools
Availability to work evenings and weekends for game day or event support
Preferred
Bachelor's degree in marketing, communications, sports management, or a related field
Experience managing multiple sponsorship or brand partnership accounts simultaneously
Strong understanding of the collegiate athletics landscape, multimedia rights, and the evolving NIL ecosystem
Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms
Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling
Benefits
Medical
Dental
Vision
Health Savings Account
Life Insurance and Other Insurance Plans
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
20 Paid Holidays
401(k) + Match
Short/Long Term Disability
Company
LEARFIELD
Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.
1001-5000 employees
H1B Sponsorship
LEARFIELD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (1)
2022 (5)
2021 (11)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$150M2023-09-13Private Equity· $150M
Leadership Team
David A Hubbard
Senior Vice President
Pat Fagan
Senior Vice President
Recent News
Sports Business Journal
2026-01-17
Sports Business Journal
2026-01-07
Sports Business Journal
2025-12-24
Company data provided by crunchbase