Highspot · 19 hours ago
Sr. Product Marketing Manager – Vertical GTM Strategy
Seattle, WA
Full-time
Hybrid
Senior Level
$146K/yr - $220K/yr
6+ years expHighspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. In this strategic role, you will lead the development and execution of Highspot’s vertical go-to-market strategy, focusing on creating differentiated messaging and positioning tailored to the unique needs of key industries, particularly Financial Services & Insurance.
Artificial Intelligence (AI)Enterprise SoftwareSales AutomationSales EnablementSoftware
Responsibilities
Build and own the vertical GTM strategy: Define the vision, strategy, and roadmap for how we target and win in key industries, beginning with Financial Services & Insurance
Execute analysis to prioritize verticals and measure impact: Go deep on market insights, CRM data, and product truths to identify key opportunities, drive alignment across GTM and Product teams, and assess impact of the strategies
Develop vertical playbooks: Partner with Sales and Enablement to build compelling, repeatable sales plays—including personas, pain points, competitive insights, and objection handling
Create differentiated messaging and positioning: Craft vertical-specific narratives that resonate with buyers and clearly communicate our value proposition
Influence product strategy to win in key verticals: Work closely with the Product team to influence the roadmap, drive specific product requirements, and launch capabilities as appropriate to the market
Support full-funnel marketing: Work with campaign, content, and demand teams to translate vertical strategy into high-performing programs and assets
Establish thought leadership initiatives: Drive the creation of industry-specific content—blogs, reports, whitepapers, and webinars—to elevate our presence in the market
Enable the field: Ensure Sales and Customer Success are equipped with the messaging, training, and tools they need to execute effectively
Qualification
Required
6-8+ years of product marketing or related experience, including leading GTM strategy for vertical markets in B2B SaaS (specifically Financial Services & Insurance)
Proven success building Financial Services & Insurance and other vertical-specific GTM programs that drive revenue
Strong understanding of enterprise sales motions and buyer behavior
Exceptional storytelling, communication, and positioning skills
Track record of working cross-functionally to align stakeholders and deliver results
Strategic thinker who's also execution-oriented and data-driven
Experience influencing product roadmaps based on market needs and trends
Comfortable operating in a high-growth, fast-paced environment
Benefits
Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health
2 volunteer days per year
Commuting benefits
Company
Highspot
Highspot is a sales enablement platform that helps companies worldwide improve the performance of their sales teams.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$644.85MKey Investors
Tiger Global ManagementICONIQ GrowthOpenView
2022-07-01Secondary Market
2022-01-13Series F· $248M
2021-02-22Series E· $200M
Leadership Team
Robert Wahbe
Co-Founder and CEO
David Wortendyke
Co-Founder and Chief Technology Officer
Recent News
MarTech Series
2026-01-13
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