Red Canoe Credit Union · 5 hours ago
Marketing Analyst
15th Ave Branch, Longview, WA, US
Full-time
Onsite
Mid Level
$28/hr - $42/hr
3+ years expRed Canoe Credit Union is a not-for-profit financial institution committed to serving its members. The Marketing Analyst role supports data-driven decision-making by leveraging member data analytics to develop segmentation strategies and provide insights that inform marketing campaigns and product strategies.
BankingFinanceFinancial Services
Responsibilities
Utilize credit union member data via systems and platforms to develop and maintain member segmentation models and personas that guide marketing and product strategies
Analyze internal and external data to identify opportunities for member engagement, product growth, and market share improvement
Measure and report on campaign performance, product utilization, and ROI across all marketing initiatives
Partner with marketing, product owners, and business intelligence teams to translate insights into actionable strategies
Track key performance indicators (KPIs) related to member behavior, retention, and acquisition
Prepare clear visual dashboards and presentations that communicate insights to leadership and stakeholders
Support predictive modeling and testing strategies to improve targeting and personalization efforts
Assist in maintaining data integrity and ensuring consistent use of data across marketing systems and tools
Stay current on trends in financial services analytics, marketing technology, and member engagement strategies
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Economics, or years of experience can be substituted for degree
3 to 5 years of experience in data analytics, marketing analytics, or a similar role within a financial institution preferred
Strong analytical and quantitative skills with the ability to interpret data and translate findings into actionable insights
Proficiency in HubSpot, Strum, Excel and SQL; experience with data visualization tools and marketing automation systems preferred
Understanding of campaign tracking, attribution, and ROI measurement
Excellent communication and storytelling skills, both written and visual
Professional and collaborative, ability to work with several teams and present data to senior leaders
Detail-oriented and self-driven, with a strong sense of curiosity and initiative
Preferred
3 to 5 years of experience in data analytics, marketing analytics, or a similar role within a financial institution preferred
Experience with member or customer data platforms, CRM systems, or BI tools (e.g., Tableau, Power BI, or similar)
Benefits
Medical, Dental & Vision Insurance
Employee Assistance Program
Life Insurance
401K with employer match
Wellness Program
Flexible Spending Account
PTO leave
Paid Jury Duty Leave
Paid volunteer time
Annual logo wear allowance
Gym Reimbursement
Tuition Reimbursement for full time employees
Employee loan discount
Company
Red Canoe Credit Union
Red Canoe Credit Union provides financial and banking services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amy Davis
Chief Marketing Officer
Deidra Miner
Chief Operations Officer
Recent News
2025-08-14
Company data provided by crunchbase