Blend · 15 hours ago
Senior Manager, Marketing Commercialization and Go to Market
Toronto, OH
Full-time
Hybrid
Senior Level
7+ years expBlend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. They are seeking a Senior Marketing Manager to lead commercialization and go-to-market execution for the newly integrated Fiserv partnership, focusing on translating product capabilities into compelling sales and marketing assets.
Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services
No H1B
Responsibilities
Own commercialization efforts for the Clover platform as part of the Fiserv partnership/acquisition
Translate product features, platform capabilities, and partnership value into clear market-facing messaging
Define and execute GTM plans for prioritized customer segments, including SMB and vertical-specific audiences
Align positioning and messaging across channels to support acquisition and sales conversion
Develop and deliver high-impact sales enablement assets, including pitch decks, one-pagers, battle cards, case studies, and product overviews
Partner closely with Sales to ensure assets are practical, relevant, and optimized for real-world selling scenarios
Support sales training and rollout of new messaging, offers, and platform updates
Act as the bridge between Product, Marketing, and Sales to ensure alignment throughout the funnel
Support development and execution of paid media acquisition campaigns, in partnership with performance marketing teams
Contribute to campaign messaging, creative direction, and offer strategy to drive qualified leads
Ensure consistent messaging across paid, owned, and sales-led channels
Track performance and iterate on messaging and assets based on campaign and sales feedback
Work closely with Product, Partnerships, Sales, and Analytics teams to support platform launches and enhancements
Manage stakeholders across Fiserv and internal teams as applicable
Maintain a strong understanding of the competitive landscape and evolving market dynamics
Qualification
Required
7–10+ years of experience in B2B or B2B2C marketing, with a strong emphasis on commercialization, GTM, or sales enablement
Proven experience developing marketing and sales assets for complex products or platforms
Strong understanding of acquisition marketing, including paid media and funnel optimization
Experience working cross-functionally with Sales, Product, and Partnerships
Ability to operate independently in a fast-moving, ambiguous environment
Excellent communication, stakeholder management, and execution skills
Preferred
Prior experience working with Fiserv, or within the payments, fintech, or financial services ecosystem
Familiarity with or direct experience supporting the Clover platform
Experience commercializing partner-led or acquisition-driven products
Background in SMB-focused technology or merchant services
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Patrick Hennessy
Chief Executive Officer
Rob Fuller
Chief Solutions Officer
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