The Paper Store · 4 hours ago
Email Marketing Specialist
Acton, MA
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $75K/yr
2+ years expTPS Group Holdings is a family of brands including The Paper Store, focused on transforming daily routines into joyful experiences. The Email Marketing Specialist will manage email and SMS marketing programs, conduct A/B testing, and analyze campaign performance to enhance customer engagement and drive revenue.
BabyConsumer GoodsFashionGiftGift CardHome DecorRetailToys
Hiring Manager
Joelle Greenberg
Responsibilities
Be a TPS brand ambassador
A/B testing marketing calendar management, and project management
Email deployment of email and SMS marketing programs directly within the platform, creation of lead focused email and SMS. This includes setting up email segmentations and coding in any necessary features like product grids into ESP. Deploy test emails, gain approval from necessary parties, and maintain the seed list
Responsible for implementing and ensuring any email A/B testing is set up, configured, and in ESP platform. Analyze controlled experiments on email campaigns to improve metrics like open rates, click-through rates (CTR), and conversions
Create weekly, monthly, quarterly, and ad hoc campaign reporting that clearly communicates results & insights to identify opportunities to increase channel revenue
Continuously identify opportunities for efficacy and conduct research on best practices and benchmarks to drive best in class email, SMS, and store marketing
Support full-funnel on behavior-based triggers, promotional, informative, acquisition, retention, remarketing, and prospecting efforts to enhance the consumer journey and drive customer lifetime value and brand affinity
Implement personalization strategies on digital marketing campaigns to increase performance in key KPIs for email, SMS, and other digital campaigns
Responsible for ongoing management of inbox placement and development of strategies to ensure optimal deliverability
Perform competitive analysis and communicate trends to internal and cross-functional teams on key objectives as well as any strategic marketing changes
Responsible for audience management including growing, segmenting and optimizing email lists
Maintain email/SMS campaigns and templates within the CDP and be responsible for organizing the assets for email/SMS-related images, icons, and other features within the CMS
Performs other duties as required/assigned by Manager
Qualification
Required
Bachelor's Degree
2+ years of related experience in email marketing and CRM
Experience working within marketing automation platforms or content management systems
Communicate effectively regarding current project status, issues, concerns, etc. Effective verbal and written communication on all levels both internally and externally
Thorough understanding of email marketing principles and best practices
Self-motivated, analytical, quick learner, organized, detail oriented, multi-tasker
Prioritizes workload and meets deadlines for a variety of marketing 'deliverables'
Excellent working knowledge of Microsoft Excel and PowerPoint
Detail oriented, self-starter, curious and innovative mindset with the ability to react quickly to changing priorities without full guidance
Thrives in a fast-paced environment and is good at dealing with ambiguity
Data-driven, analytical, and solution oriented
Ability to work 3+ days/week at the Corporate Office in Acton, MA
Professional presentation in attire, demeanor, and appearance
Company
The Paper Store
The Paper Store is the largest family owned and operated chain of Specialty Gift Stores.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
WestView Capital Partners
2014-10-01Private Equity
Leadership Team
T
Tom Anderson
President and CEO
C
Craig Hewitt
Chief Operating Officer
Recent News
Gifts & Decorative Accessories
2025-11-20
2025-10-23
Company data provided by crunchbase