Microsoft · 7 hours ago
Senior Digital Platforms Capability Lead
United States, California, Mountain View
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $235K/yr
7+ years expMicrosoft is seeking a Digital Platforms Capability Lead to join their team, focusing on enabling business use cases across digital channels. The role involves partnering with various teams to translate business objectives into measurable customer journeys and ensuring scalable technical solutions are delivered.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Partner with Web Analytics, Web Marketing, and Product Marketing to translate business objectives into measurable customer journeys, use cases, and end-to-end digital data capability requirements across web and app experiences
Own the intake-to-delivery lifecycle for web/app data initiatives: intake triage, scoping, prioritization, solution design, and roadmap sequencing—balancing strategic value, engineering capacity, privacy/compliance, and technical feasibility
Define clear business, functional, and non-functional requirements for digital data collection and instrumentation (events, parameters, consent/state, identity considerations, performance budgets), and deliver engineering-ready specifications (schemas, data contracts, acceptance criteria)
Drive alignment on instrumentation architecture and standards (data layer/event model, tagging patterns, SDK integration, QA/validation approach) to ensure consistent downstream availability across analytics, media signals, experimentation, and measurement pipelines
Establish reusable frameworks and guardrails for templates, components, experimentation, personalization, and testing (A/B, multivariate, audience-based)—including measurement plans, KPI definitions, and decision criteria—to enable consistent, scalable implementation
Build enablement and self-serve operating models (playbooks, training, office hours, documentation) so marketers and partners can confidently leverage tagging and experimentation tooling with minimal hands-on support
Create and manage integrated delivery plans and execution rhythms (milestones, risks, dependencies, stakeholder comms) across engineering, marketing, analytics, and media—ensuring predictable delivery and clear ownership
Evaluate, pilot, and recommend new tooling/capabilities (platform features, partner solutions, automation) to improve digital data maturity, increase self-service, and reduce time-to-insight
Establish governance and data quality operating mechanisms (validation checks, SLAs, change control, versioning, monitoring dashboards) to ensure accuracy and consistency from source events through reporting, optimization signals, and downstream measurement use cases
Proactively identify instrumentation, data quality, privacy, or performance risks; coordinate triage and troubleshooting across teams to root-cause issues and drive durable fixes
Qualification
Required
Bachelor's Degree AND 4+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience
2+ years of experience managing cross-functional and/or cross-team projects
Preferred
Bachelor's Degree AND 8+ years experience engineering, product/technical program management, data analysis, or product development OR equivalent experience
6+ years of experience managing cross-functional and/or cross-team projects
1+ year(s) of experience reading and/or writing code (e.g., sample documentation, product demos)
7+ years of experience in ad tech, marketing technology, digital analytics, or digital platform enablement
4+ years of hands-on experience as an Adobe business practitioner, including Adobe Analytics/CJA and AEM; Adobe certifications preferred
Tag Management experience
4+ years experience with web and app user journeys, touchpoints, and digital interaction data flows
4+ years experience with web data layers and event models; working familiarity with HTML, CSS, and JavaScript is a plus
4+ years experience designing, executing, and interpreting experimentation and personalization programs (A/B/n testing, audience-based experiences) using Adobe Target or similar tools
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-16
Morningstar.com
2026-01-16
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