Abbott · 19 hours ago
Senior Marketing Specialist and Event Coordinator
United States - Illinois - Lake Forest
Full-time
Onsite
Mid, Senior Level
$78K/yr - $156K/yr
3+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. The Senior Marketing Specialist and Event Coordinator will lead the planning, coordination, and execution of trade shows and industry events while overseeing marketing performance analytics to drive data-informed decision-making.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Lead end-to-end trade show and event planning, coordination and logistics:
Vendor coordination, contracts, purchasing, booth planning and execution, outreach coordination
Cross-functional communication, alignment and approvals, team assignments
Negotiation and relationship management with vendors
ROI calculation
Sales leads processing, system uploading and assignment
Oversight, tracking, and reporting of marketing metrics and KPIs, including:
Email campaigns
Webinars
Website
Leads/Opportunities in SFDC
Events
Support with B2B Comms, email campaigns and sales collateral materials
Coordination with Commercial Ex, Marketing, and Sales for lead management and tracking
Miscellaneous support with contracts, sponsorships, subscriptions, association relationship management, coordination with procurement and finance
Qualification
Required
Bachelor's degree in marketing, Business, Communications, or related field
3+ years of experience in marketing, event coordination, or trade show management
Strong project management skills with experience coordinating cross functional teams
Experience with vendor management, contract coordination, and logistics planning
Understanding marketing metrics, ROI analysis, and performance reporting
Experience with B2B marketing campaigns, including email, webinars, and digital channels
Excellent communication, organization, and relationship management skills
Ability to collaborate effectively with Marketing, Sales, Commercial Excellence, Regulatory, and other internal partners
Strong attention to detail is a must
Excellent written and verbal communication skills, with the ability to collaborate across teams and levels
Ability to work in multiple initiatives with short and overlapping deadlines
Strong interpersonal skills and ability to work with a diverse team
Self-motivated and self-starter, with initiative to deliver results
Preferred
Familiarity with Salesforce for lead tracking and opportunity management is desired but not a must
Experience in B2B marketing
Experience working with procurement, finance, and association or sponsorship partners
Benefits
Training and career development, with onboarding programs for new employees and tuition assistance.
Financial security through competitive compensation, incentives, and retirement plans.
Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs.
Paid time off.
401(k) retirement savings with a generous company match.
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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