Umbra · 1 day ago
Director of Marketing
Santa Barbara, CA
Full-time
Onsite
Director/Executive
$190K/yr - $225K/yr
10+ years expUmbra is an American space technology company delivering advanced systems that empower customers worldwide with unmatched access to critical information from space. The Director of Marketing will rapidly develop and execute high-impact campaigns, strengthen the brand across three business units, and drive measurable pipeline growth while ensuring marketing is directly tied to pipeline acceleration and revenue outcomes.
AerospaceGeospatialImage RecognitionInformation TechnologySatellite CommunicationSoftware
No H1B
U.S. Citizen Only
Responsibilities
Collaborate with the Head of Communications to design and execute targeted, metrics-driven marketing campaigns in support of sales goals across Umbra's Remote Sensing, Mission Solutions, and Space Systems units
Lead campaign planning, execution, and optimization with a focus on qualified lead generation, sales enablement, and pipeline acceleration
Own marketing performance analytics end-to-end—tracking and optimizing KPIs such as target agency engagement, marketing-influenced opportunities, account-based activity, event ROI, and content performance across the federal procurement lifecycle
Build and maintain real-time dashboards, reporting frameworks and attribution models using HubSpot, Google Analytics, and additional tools as needed to guide decision-making and measure ROI
Serve as the technical owner of HubSpot CRM and marketing automation, including:
Lead scoring
Segmentation
Workflow automation
A/B testing
Lifecycle reporting
Campaign attribution
Manage conference and event marketing with disciplined, structured planning—including 12-18 month event roadmaps, pre- and post-event campaign execution, lead capture integration, and ROI reporting tied directly to pipeline development
Champion a data-first approach to marketing—ensuring all programs are grounded in clear performance goals and directly tied to measurable business outcomes
Establish scalable marketing processes, campaign calendars, and operational rigor to ensure flawless execution across all customer touchpoints
Qualification
Required
Bachelor's degree in marketing, business, analytics, or a related field; advanced degree preferred
10+ years of experience leading performance-driven marketing, with at least 3 years in a data-driven role supporting B2G or enterprise technology sales
Demonstrated success owning demand generation tied directly to pipeline, conversion, and revenue outcomes
Deep hands-on expertise in HubSpot (or similar CRM/marketing automation), including workflow automation, lead scoring, segmentation, attribution, and reporting
Advanced command of digital analytics and campaign platforms (Google Analytics, LinkedIn Campaign Manager, etc.)
Experience aligning marketing efforts with sales cycles, procurement timelines, and business development goals in the aerospace, defense, or government contracting sectors
Proven ability to define, track, and report on KPIs—such as pipeline influence and conversion rates—to inform strategy and demonstrate ROI
Excellent project management and cross-functional coordination skills, especially in fast-paced organizations
Preferred
Familiarity with the federal acquisition process, including procurement cycles, contracting vehicles, and government customer engagement strategies
Experience positioning highly technical products (satellite systems, remote sensing, mission platforms) to senior government and defense stakeholders
Previous experience collaborating with government affairs or public policy teams to align marketing with strategic outreach and stakeholder engagement
Highly detail-oriented, organized, and execution-focused
Deeply fluent in digital marketing, demand generation, and marketing technology
Expert in hands-on operation of CRM and analytics platforms (HubSpot, dashboards, attribution tools)
Able to translate complex technical capabilities into clear, compelling messaging
A proactive planner who thinks 12+ months ahead—not 2 weeks ahead
Both strategic and operational: able to lead, build, and deliver measurable results
Benefits
Flexible Time Off, Sick, Family & Medical Leave
Medical, Dental, Vision, Life, LTD, STD (employer funded)
Vol Life, Critical Illness, Accidental, Hospital Indemnity, Pet Insurance (employee funded)
401k with 3% non-elective company contribution
Stock Options
Free Parking
Free lunch in office daily
Company
Umbra
Cutting edge space systems—from refined mission solutions to best-in-class data
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$119.63MKey Investors
Nimble PartnersDARPAJohn Burbank
2022-12-07Series B· $75M
2022-05-22Grant
2021-04-16Secondary Market
Leadership Team
Matthew Speitel
Chief Financial Officer
Recent News
Gifts & Decorative Accessories
2025-09-17
Seattle TechFlash
2025-08-29
Company data provided by crunchbase