Professional Bull Riders · 22 hours ago
CRM/Data Generalist PBR
Fort Worth, TX
Full-time
Hybrid
Mid Level
3+ years expProfessional Bull Riders (PBR) is the world’s premier bull riding organization, and they are seeking a CRM/Data Generalist to support their Ticketing team. This role will analyze fan data, manage CRM systems, and provide insights to enhance sales strategies and drive revenue.
Cloud Data ServicesCommercialInformation Technology
Responsibilities
Maintain and manage the ticket sales CRM/database, ensuring accurate and up-to-date records
Analyze consumer-behavior data to identify fan segments, monitor brand health, and uncover growth opportunities, within the ticketing/broadcast categories
Collaborate with ticketing, marketing, etc. on data-driven initiatives that improve fan engagement and business outcomes
Generate daily, weekly, and monthly reports to track sales activity, pipeline progress, and team performance
Provide actionable insights and recommendations that help drive sales strategy and decision-making
Source and qualify new leads through database research, event attendance records, and market analysis
Distribute leads strategically across the sales team to maximize conversion potential
Monitor lead follow-up and assist in developing strategies to improve close rates
Partner with Ticket Sales & Service leadership to align sales goals, campaigns, and priorities
Support Account Executives with sales tools, call lists, and campaign tracking to increase productivity
Coordinate sales initiatives and ensure execution is consistent across the team
Evaluate and enhance sales processes to remove barriers and improve workflow
Develop dashboards, trackers, and reports to simplify rep activity and performance monitoring
Partner with leadership on forecasting, incentive tracking, and campaign success measurement
Qualification
Required
Strong proficiency with CRM/database systems (Preferably Archtics and Salesforce) and marketing automation tools
Experience with data manipulation/analysis
Analytical mindset with strong problem-solving abilities
Excellent organizational, communication, and project management skills
Ability to work in a fast-paced, team-oriented environment
Exceptional written and verbal communication skills to present findings to non-technical stakeholders
Ability to work independently, manage multiple priorities, and meet deadlines in a dynamic environment
Strong attention to detail and organizational skills
Collaborative team player, adaptable across divisions and functions
3+ years of relevant experience in sales operations, ticket sales, CRM management, or a related revenue role (sports/entertainment industry experience strongly preferred)
Preferred
Bachelor's degree in business, Sports Management, or a related field – preferred
Company
Professional Bull Riders
Professional Bull Riders is an operator of a bull riding competition company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Spire Capital
2024-10-24Acquired
2007-03-20Private Equity
Leadership Team
Sean Gleason
Chief Executive Officer
C
Chris Gallina
President
Recent News
2025-12-11
2025-11-07
Business Wire
2025-11-06
Company data provided by crunchbase