Cloaked · 18 hours ago
Senior Product Manager, Growth
New York, NY
Full-time
Hybrid
Senior Level
$180K/yr - $230K/yrCloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. The role involves building Cloaked's product led growth function, focusing on user acquisition, activation, and retention through innovative product features.
InternetPrivacySoftware
Responsibilities
Build viral and referral mechanics into core product flows
Own activation: onboarding, time-to-value, aha moments
Create network effects through family plans and shared features
Run experiments to test and iterate on growth hypotheses
Own activation rate, viral coefficient, freemium conversion, referral metrics
Model impact of growth initiatives on unit economics
Analyze user behavior and identify high-leverage opportunities
Set up instrumentation and measurement frameworks
Present data-driven recommendations to leadership
Work with Engineering and Design to ship quickly
Align with Marketing on messaging and acquisition strategy
Collaborate with Data on analytics
Influence overall product roadmap
Qualification
Required
Built growth systems from scratch at a consumer company
Strong with data: SQL, financial modeling, cohort analysis
Shipped growth features that moved the needle (bring receipts)
Consumer product experience required
Preferred
Social network effects or social mechanics experience
Privacy/security/fintech background
Scaled with a company from 50→300+ people
NYC-based or willing to relocate
PostHog/Amplitude/Mixpanel experience
Benefits
401K
Top of the line Health, Dental, and Vision benefits
Flexible work arrangements
Home office stipend
New company laptop
Competitive PTO
Monthly health stipend
Late Night Meals
Professional Growth
Company
Cloaked
Cloaked is a consumer-first privacy company that enables individuals to take control of their personal data with unlimited identities.
Founded in 2020
51-200 employees
H1B Sponsorship
Cloaked has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (4)
Funding
Current Stage
Growth StageTotal Funding
$29MKey Investors
Human Capital
2022-03-29Series A· $25M
2022-01-18Seed· $4M
2021-04-01Seed
Leadership Team
Arjun Bhatnagar
Co-Founder & Chief Executive Officer
Abhijay Bhatnagar
Co-Founder
Recent News
General Catalyst
2025-12-18
2025-07-23
Company data provided by crunchbase