Octapharma Plasma, Inc. · 2 days ago
Sr. Dir. - Marketing & Strategy
Charlotte, NC
Full-time
Onsite
Director/Executive
10+ years expOctapharma Plasma, Inc. is a rapidly growing company that focuses on enhancing career-development potential and professional opportunities. They are seeking a Senior Director of Marketing & Strategy to provide integrated leadership across marketing, donor experience, and corporate services to advance operational performance and long-term growth.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead enterprise-wide marketing and communications strategy aligned to Octapharma Plasma’s business objectives and growth priorities
Own brand strategy, governance, and standards, ensuring consistent brand execution across all donor and employee touchpoints through internal teams and external agency partners
Develop and manage the annual marketing budget aligned to the OPI business plan, optimizing investment allocation to maximize ROI, efficiency, and donor growth impact
Direct paid media strategy and execution across all channels, including paid search, paid social, display, radio, video, out-of-home, and emerging platforms
Lead earned media and public relations strategy, including national and local PR initiatives and communications for new plasma center openings
Drive donor communications strategy and execution, including CRM governance, lifecycle messaging, and engagement optimization
Drive operational efficiency by transitioning scalable functions from field operations to centralized corporate teams to improve cost effectiveness, consistency, and performance
Strengthen cross-functional collaboration across corporate services by designing integrated processes, systems, KPIs, and management routines to improve enterprise alignment and execution
Partner with the COO and Executive Leadership Team to establish enterprise priorities and lead the strategic planning process
Assess enterprise technology needs and opportunities; develop business cases and requirements that enable productivity, scalability, and long-term operational effectiveness
Own and manage the integrated corporate planning calendar, ensuring alignment across strategic planning, budgeting, and enterprise deliverables
Expand and integrate internal communications to strengthen organizational alignment, employee engagement, and advocacy across all corporate and field communication channels
Perform other duties as assigned
Qualification
Required
Bachelor's degree
10 years of progressive experience in related fields, inclusive of 5 years in corporate leadership
Experience working with national, multi-site organization
Expertise in strategic planning frameworks with the ability to translate strategy into executable implementation roadmaps
Ability to build, lead, and develop high-performing teams that consistently deliver results
Skilled at leading large-scale transformational initiatives with deep knowledge of organizational change management best practices
Ability to define future-state customer and/or employee experience targets and delivering strategies and roadmaps that achieve measurable outcomes
Exceptional influence and stakeholder management skills across functions and levels, including executive leadership
Superior written and verbal communication skills, including executive-level presentations, strong business acumen, and impactful public speaking
Ability to manage budgets and Profit and Loss(P&L) statements
Position works in-office at the corporate location
Ability to sit for extended periods of time
Ability to use a computer and other office equipment
Ability to reach, bend, and stoop as necessary
Ability to communicate effectively, both verbally and in writing
Ability to focus and concentrate on tasks for extended periods
Ability to navigate the office environment safely, including stairs and elevators (if applicable)
Ability to travel up to 50% via airplane or vehicle (if applicable)
Benefits
Formal training
Outstanding plans for medical, dental, and vision insurance
Health savings account (HSA)
Flexible spending account (FSA)
Tuition Reimbursement
Employee assistance program (EAP)
Wellness program
401k retirement plan
Paid time off
Company paid holidays
Personal time
Company
Octapharma Plasma, Inc.
About Us: Octapharma Plasma, Inc. helps change lives through the incredible power of plasma donation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Judy Smith
COO and EVP
Barry Pomeroy
Vice President - Finance
Recent News
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2025-09-26
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