Texas A&M University · 21 hours ago
Director, Content Strategy
College Station, TX
Full-time
Onsite
Director/Executive
$100K/yr - $100K/yr
10+ years expTexas A&M University is a prestigious institution dedicated to promoting and protecting its brand through effective marketing and communication strategies. The Director of Content Strategy will lead the development and execution of a cohesive content strategy, oversee storytelling initiatives, and ensure alignment with the university's marketing priorities.
Higher Education
Responsibilities
Drive the development and execution of a cohesive content strategy that aligns with the university’s marketing priorities and institutional goals
Map content to key marketing priorities, identifying opportunities for impactful storytelling and marketing campaigns
Lead the editorial calendar strategy, integrating storytelling and marketing content into a master marketing calendar
Oversee the feature story pipeline, ensuring timely and strategic development of high-value narratives
Prioritize and oversee the development of cornerstone content that establishes credibility, supports though leadership, and builds emotional connections with diverse audiences
Lead content planning for multi-channel distribution, ensuring alignment with owned, paid, and earned media strategies
Develop a strategy for sharing content across multiple platforms including digital, social media, and traditional media in collaboration with channel teams
Develop processes and guidelines to elevate consistency, quality, and audience engagement across platforms
Guide the storytelling team to create human-centered, emotive narratives that complement data-driven marketing efforts
Collaborate with key stakeholders, including Senior Marcomm leadership, peer marketing teams, and academic units, to align content initiatives with institutional priorities
Integrate cross-channel alignment, ensuring marketing campaigns and institutional storytelling initiatives deliver cohesive messaging
Represent the Content Strategy team in leadership discussions, advocating for data-informed, audience-centric content initiatives
Partner with the Project Management team to streamline content planning and project management processes
Establish and oversee processes to review and refine content strategies, identifying areas for innovation and improvement
Monitor content performance metrics, ensuring strategies are adaptable and responsive to audience needs and institutional goals
Cultivate a storytelling approach that transforms the team into a 'media company' for the institution, emphasizing strategic frequency and measurable impact
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism or related field
Ten years' experience in Content Strategy, Marketing, or related fields, including at least three years in a supervisory role
Expertise in content strategy, storytelling, and marketing communications
Strong leadership and team management skills, with a track record of building and mentoring high-performing teams
Exceptional written and verbal communication skills, with the ability to present complex ideas clearly
Proficiency in project management and content planning tools, such as Airtable and ClickUp
Ability to align content initiatives with broader institutional goals and marketing strategies
Preferred
Five years of experience in supervisory a role
Proven track record of leading multi-channel content strategies in complex, mission-driven organizations
Familiarity with storytelling strategies for institutional branding, thought leadership, and audience engagement
Proven success in integrating creative and content functions to drive innovative marketing strategies
Proven track record of developing and executing successful brand strategies and marketing campaigns
Strong understanding of digital marketing, social media, and content creation
Excellent communication, presentation, and interpersonal skills
Creative thinker with a keen eye for detail and design
Ability to work collaboratively in a fast-paced, dynamic environment
Passion for and deep understanding of Texas A&M's mission, values, and culture
Benefits
Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12-15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatic enrollment in the Teacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
Living Well, a program at Texas A&M that has been built by employees, for employees
Company
Texas A&M University
Texas A&M University has a proud history that stretches back to 1876 when The Agricultural and Mechanical College of Texas became the first public institution of higher learning in the state of Texas.
10001+ employees
H1B Sponsorship
Texas A&M University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (322)
2024 (292)
2023 (214)
2022 (207)
2021 (109)
2020 (141)
Funding
Current Stage
Late StageLeadership Team
Jen Sommers, M.Ed.
Spectrum Living Learning Community Co-Founder
Greg Hartman
Chief Operating Officer and Senior Vice President for Strategic Partnerships, Texas A&M University,
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