F5 · 20 hours ago
Sr Director, Global Events & Customer Marketing
Seattle
Full-time
Hybrid
Director/Executive
$236K/yr - $354K/yr
15+ years expF5 is a company dedicated to enhancing the digital world through innovative cybersecurity solutions. They are seeking a Senior Director of Global Events & Customer Marketing to lead customer experience marketing initiatives, transforming interactions into measurable contributions to growth and success.
Consumer ElectronicsSaaSSecurityVirtualization
Responsibilities
This leader works closely with Sales, Product, and senior leadership, and partners across Revenue and Corporate Marketing — including Field and Regional Marketing, Product Marketing, Demand Generation, Marketing Operations & Analytics, and Partner/Ecosystem Marketing - to evolve the customer experience from isolated, event‑led activities into a cohesive, scalable growth engine. The goal is to design and deliver high‑impact experiences that support key go‑to‑market priorities, accelerate pipeline, and strengthen relationships with executives across global markets
A key part of this transformation involves shifting the focus from simply hosting flagship events to creating strategic experiences that fuel pipeline growth and drive account expansion. Success will be measured not just by attendance alone, but by how effectively these experiences contribute to strategic sales objectives and account strategies
Likewise, this leader will reimagine executive briefings as scalable programmes that go beyond one-off meetings, becoming repeatable engagements closely aligned with active deals, renewals, and strategic accounts, while equipping Sales and executive teams with robust playbooks and narratives to ensure that every interaction delivers meaningful outcomes
Beyond these initiatives, the Senior Director is responsible for evolving F5’s global advocacy engine, ensuring that customer proof points and success stories are operationalised across field marketing, sales, and broader campaigns. This approach supports priority industries and key F5 go-to-market motions, such as AI, SaaS, Tech Refresh, and ADSP, and is carefully mapped to the various stages of the sales cycle
The role also involves participating in quarterly planning sessions within Revenue Marketing, aligning all customer experience programmes with overarching go-to-market priorities, sales capacity plans, and any gaps in pipeline coverage. Success is measured using rigorous metrics that reflect the impact on revenue, including pipeline influenced by customer experience programmes, deal acceleration, expansion and retention rates, and the quality and depth of executive engagement. Secondary metrics like customer advocacy activation, experience satisfaction (NPS), and sales team adoption further reinforce the strategic importance of customer experience, distinguishing it from traditional event management
Finally, the Senior Director leads the evolution of a global customer experience team, guiding them from an execution-focused mindset to one that is truly strategic and revenue-oriented. This includes building centres of excellence for flagship events, executive briefings, and advocacy and community initiatives
Qualification
Required
Demonstrated ability to lead a customer experience marketing teams – strategy balanced with tactical execution is critical here
Extensive experience in global experiential marketing, including developing and executing large-scale sponsored and hosted events that deliver meaningful engagements with measurable business results
Strong leadership skills and executive presence with a proven ability to act as a role model across functions. Experience managing multiple stakeholders and senior executives, both internally and externally, to develop and execute marketing programs
Experience serving on a cross functional leadership team, representing one or more functions while also engaging as a leader in the wholistic management and development of a broader organization comprised of multiple functions
Strong communication, writing, and storytelling skills with the ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, and human-first tone
Strong affinity for working in deep collaboration with customers to understand their unique challenges and goals, and to partner closely to make them successful
Ability to quickly learn and navigate internal teams to find efficient and effective solutions cross-functionally
Data-driven and results-oriented to dramatically grow business results
Strong project management and organizational skills with an ability to create, execute, and adjust plans as needed
Innovative – is creative and enjoys generating new ideas to push the bounds of marketing
15+ years of experience in Marketing, with at least 5 years' experience in a Customer Experience Marketing role, and at least 5 years management experience, with ability to lead through influence and build followership within teams and stakeholders
Preferred
Experience in Enterprise application security and SaaS or related industries is a plus
Benefits
Incentive compensation
Bonus
Restricted stock units
Benefits
Company
F5 is a multi-cloud application services and security company that specializes in application security, performance, and delivery.
5001-10000 employees
H1B Sponsorship
F5 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (155)
2024 (110)
2023 (211)
2022 (194)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Elliott Management Corp.
2020-11-08Post Ipo Equity
1999-06-04IPO
1998-09-24Series Unknown
Leadership Team
François Locoh-Donou
President and CEO
Mohan Veloo
Chief Technology Officer - Asia Pacific, China & Japan
Recent News
Business Wire
2026-01-16
2026-01-15
2025-12-24
Company data provided by crunchbase