Manulife · 13 hours ago
Technology Business Analyst
Boston, MA
Full-time
Hybrid
Mid Level
$90K/yr - $167K/yr
3+ years expManulife is a leading international financial services provider, helping people make their decisions easier and lives better. The Technology Business Analyst will research and analyze improvement opportunities for digital marketing properties, conduct workflow analysis, and facilitate the implementation of technology solutions that enhance customer engagement and marketing performance.
FinanceFinancial ExchangesFinancial Services
Responsibilities
Requirement gathering : Interpret and document business and functional requirements for digital marketing platforms, CMS, personalization tools, and analytics systems
Workflow Analysis: Research and document issues involving campaign execution, content publishing, and marketing analytics workflows
Solution Development: Analyze data and develop creative solutions for marketing technology; evaluate and recommend solutions aligned with marketing needs and best practices
Process Implementation: Coordinate recommended process changes, enhancements, and product implementations, including test plans to ensure successful implementation
System Mapping: Collaborate with Engineering and Architecture teams to create detailed system maps illustrating data flows between marketing platforms, CRM, and analytics tools
User Story Creation: Translate business and user requirements into Epics, Features, and User Stories
Design Facilitation: Facilitate design sessions with the project implementation team. Collaborates with HCD designers to improve the user experience of the product
Acceptance Criteria Construction: Determine the acceptance testing framework and standards to assess completed projects
Test Case Evaluation: Assist in translating User stories and use cases into test conditions and expected results for product, performance, and user acceptance testing
Qualification
Required
Bachelor's degree in Information Technology, Computer Science, or a related field
3-5 years+ of experience in business systems analysis or a related field
Relevant certifications (e.g., CBAP, PMI-PBA) are a plus
In-depth understanding of business analysis principles and methodologies, and technological systems
Strong familiarity with marketing analytics and reporting tools
Understanding of SEO, GEO, AIO, personalization, and customer data platforms
Experience with digital marketing platforms (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud)
Strong understanding of agile methodologies and product management principles
Understanding of system design, analysis, and user testing best practice
Experienced using business analysis tools and techniques
Ability to cultivate relationships with key stakeholders representing a broad range of functions and levels
Strong analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to work collaboratively in a team environment
Proficiency in translating complex business requirements into technical specifications
Willingness to have decision-making authority, provide professional advice, and take a lead role in process or program execution
Ability to manage multiple priorities and projects simultaneously
Preferred
Familiarity with enterprise-level systems and applications
Possesses a growth mindset challenging the status quo, demonstrates willingness to experiment and demonstrates open mindedness and flexibility to change
Benefits
Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
Adoption/surrogacy and wellness benefits
Employee/family assistance plans
Various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions)
Financial education and counseling resources
Generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year
Full range of statutory leaves of absence
Company
Manulife
Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.31B2025-12-02Post Ipo Debt· $1B
2024-06-11Post Ipo Debt· $363.5M
2023-03-07Post Ipo Debt· $1.2B
Leadership Team
Phil Witherington
President and CEO
Steve Finch
President and CEO, Manulife Asia
Recent News
2026-01-21
Company data provided by crunchbase