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Primo Investments · 8 hours ago

Corporate Director of Sales

Fort Mill, SC

Full-time

Onsite

Lead/Staff, Director/Executive

3+ years exp

Primo Investments is seeking a Corporate Director of Sales who will be responsible for direction and strategy in overall account management and business generation. The role involves leading the sales team to achieve revenue goals, developing key accounts, and managing stakeholder relationships.

Business DevelopmentHospitalityHotel

Responsibilities

Must be able to convey information and ideas clearly, both oral and written

Must work well in stressful, high-pressure situations

Must be able to evaluate and select among alternative courses of action quickly and accurately

Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary

Must be effective at listening to, understanding and clarifying concerns and issues raised by team members and guests

Approach all encounters with guests and team members in a friendly, service-oriented manner

Regular attendance is required in compliance with Prism standards, as required by scheduling, which will vary according to the needs of the hotel

Must, at all times, be attentive, friendly, helpful and courteous to all guests, managers, and other team members

Direct the activities of the hotel sales team, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize the generation of hotel sales/revenues

Develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales, food & beverage sales, catering/banquet services

Develop and manage the departmental budget and monitor sales activities/performance to ensure actual sales meet or exceed established revenue plan and to accurately report variances/projections

Direct the scheduling of conventions and group activities at the hotel and coordinates with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients

Develop hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs

Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions to generate convention and group business

Assist General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company. ----Maintain an effective business plan

Develop the revenue portion of the budget

Recruit, hire, train, and provide career development for all sales personnel; conduct performance evaluations and provide feedback to employees using company hiring standards and guidelines

Follow company policies and procedures and effectively communicate them to subordinates

Operate the Sales Department within established sales expense budget

Coordinate group, transient and catering bookings to maximize profits

Monitor production of all top accounts and evaluates trends within the market and ensures that the ----Sales Team is held accountable for those accounts within their respective territories

Coordinate all non-group transient sales and catering solicitations to maximize overall profits

Assist in the preparation of required reports in a timely manner

Conduct weekly sales meetings according to Prism standards

Is familiar with all Primo Sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues

Use property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts

Monitor the Sales incentive plans and ensures that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan

Meets and greets onsite contacts

Abide by Prime Selling Time (PST) and ensures that the Sales Team does the same

Perform other duties as requested by management

Attend and/or conduct all training/meetings as required by management

Qualification

Strategic sales knowledgeHospitality Sales experienceSales management systemMicrosoft Office SuitePlanningOrganizationCommunication skillsAttention to detail

Required