Acquire · 23 hours ago
Director of Creative Strategy (High-growth DTC Supplements Brand)
Acquire is partnering with a profitable, premium DTC supplements brand that is entering its next phase of scale. The role involves owning performance creative strategy, translating customer insights into frameworks, and leading a capable team to drive growth through innovative creative solutions.
Responsibilities
Owning performance creative strategy across Meta (non-negotiable) and expanding channels
Translating customer insight and performance data into clear frameworks, briefs, and testing roadmaps
Personally briefing, reviewing, and iterating on creative when performance needs it
Leading and growing a small but capable team
Shaping long-form and CTV creative end-to-end — including concepting, scripting, talent selection, and occasional on-set shoots
Partnering closely with external media and TikTok agencies while owning the creative POV
Exploring how AI tools can improve creative workflows, speed, and quality
Qualification
Required
deep Meta performance creative experience and can clearly tie creative decisions to CAC, scale, and efficiency
have worked in DTC supplements (or very adjacent regulated CPG) and understand the category's nuance and competitiveness
have helped scale a business from roughly $XXM to $XXXM+ — not just managed at $150M+
comfortable being a player-coach: strategic thinker + hands-on executor
have experience building systems and frameworks that make teams better over time
enjoy startup-energy environments where autonomy, accountability, and momentum matter
genuinely care about health, wellness, and performance — this isn't just a job, it's an interest
Benefits
Remote-first flexibility with occasional travel for creative shoots
A clear mandate to make a measurable impact on growth
High visibility with senior leadership and founders
A profitable, well-respected brand with serious headroom
The chance to build something — systems, team, and long-term scope
Company
Acquire
At Acquire, we’re not just recruiters — we’re your partners in building market-leading digital teams.
Funding
Current Stage
Early StageCompany data provided by crunchbase