PLEXSYS Interface Products, Inc. · 1 day ago
Senior Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$138K/yr - $179K/yr
8+ years expPLEXSYS Interface Products, Inc. is a company that designs, builds, and delivers innovative training solutions globally. The Senior Marketing Manager will strengthen the marketing capability in support of company growth objectives, focusing initially on product marketing and market positioning.
Aerospace
Responsibilities
Develop, maintain, and annually refresh a comprehensive, company-wide Marketing Strategy aligned with PLEXSYS goals and corporate growth objectives
Translate company strategy, target markets, and priority pursuits into actionable marketing plans and initiatives
Participate in growth and pipeline discussions to ensure marketing efforts are aligned with business development and capture priorities
Lead the development and execution of global PLEXSYS product, solution, and corporate branding strategies in collaboration with Business Development and Business Units
Build strategic relationships and partner with key industry leaders, agencies, and vendors
Design, deploy, and manage global and regional integrated marketing campaigns from ideation through execution. Key regions include: UK, middle east, and Asia Pacific
Coordinate internal contributors and external vendors to deliver campaigns on schedule and within budget
Ensure consistent messaging, positioning, and brand representation across all marketing campaigns globally
Gather, curate, and translate content from senior leadership, program teams, product managers, and subject matter experts
Develop and maintain high-quality, brand-aligned content for internal and external audiences, including websites, blogs, customer collateral, case studies, white papers, press releases, and thought leadership materials
Ensure marketing content reflects customer needs, mission challenges, and operational realities to strengthen market credibility
Own and maintain PLEXSYS’s digital presence, including website content, SEO, email marketing, and social media platforms
Design, manage, and update digital marketing assets such as emails, landing pages, banner ads, and web content
Analyze audience engagement and digital performance metrics to continuously improve reach, relevance, and effectiveness
Ensure external communications remain current, accurate, and aligned with company strategy and brand standards
Plan, manage, and execute marketing support for domestic and international tradeshows, industry events, workshops, webinars, and customer engagements
Lead the design and creation of printable marketing materials, and PLEXSYS branded merchandise
Oversee event logistics, messaging, materials, and vendor coordination to ensure professional execution
Ensure events and engagements support brand awareness, relationship-building, and pipeline development objectives
Develop annual marketing budget inputs and manage execution against approved plans
Identify, establish, and manage relationships with outsourced marketing vendors
Coordinate work authorizations and contracts required to support marketing initiatives
Establish and refine marketing processes, standards, and workflows as the function scales
Define, track, and report marketing performance and return-on-investment (ROI) metrics
Measure campaign effectiveness and apply insights to refine future marketing initiatives
Provide leadership with visibility into marketing performance, effectiveness, and contribution to growth objectives
Lead and manage a brand refresh
Serve as a trusted marketing partner to Business Development, Business Units, and executive leadership
Ensure marketing processes, tools, and support models are understood and effectively used across the organization
Perform other duties as assigned in support of company objectives
Qualification
Required
Bachelor's degree required, preferably in Marketing, Communications, Journalism, English, or a related field
Minimum of eight (8) years of progressive experience in marketing, communications, or integrated marketing roles within the international defense, aerospace, or government contracting environment
Demonstrated understanding of defense industry customers, missions, acquisition environments, and competitive dynamics
Experience supporting international business development, capture, or growth initiatives in a B2G and B2B context
Proven experience identifying target defense audiences and developing messaging that engages, educates, and motivates across multiple channels
Demonstrated ability to translate complex technical, programmatic, or operational concepts into clear, compelling, customer-focused marketing content
Experience analyzing competitors and market positioning to inform messaging and campaign strategy
Strong working knowledge of digital marketing platforms and tools, including websites, SEO, email marketing, and social media
Hands-on experience managing and optimizing content across social platforms such as LinkedIn, YouTube, X (Twitter), and similar channels
Experience planning and executing marketing support for tradeshows, industry events, customer engagements, webinars, and similar forums
Ability to manage logistics, messaging, materials, and vendor coordination for events in a professional defense-industry setting
Experience managing vendors, agencies, or outsourced marketing resources
Strategic thinker with strong execution discipline
Innovative, and solutions oriented
Confident working with senior leaders and technical stakeholders
Able to balance hands-on execution with increasing strategic influence
Strong organizational, project management, written, and verbal communication skills
Ability to build a strong understanding of PLEXSYS products and ecosystem
Ability to analyze engagement metrics and adjust digital strategies to improve effectiveness
Ability to operate as a self-starter in a fast-paced, growth-oriented environment with increasing responsibility
Preferred
Advanced certifications or graduate education in marketing, communications, or business strategy
Benefits
Medical/Vision/Prescription/Dental Benefits
Life, AD&D and Long Term Disability Coverage
Paid Holidays, Military Leave, and Paid Time Off
401k Plan with eligibility from first day of employment
Education reimbursement for job-related courses for full-time employees
PriceClub/COSTCO/Sam's Club annual membership
Company
PLEXSYS Interface Products, Inc.
PLEXSYS Interface Products, Inc.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ron Wiegand
President and CEO
Hart Rutherford
Chief Operations Officer
Recent News
Company data provided by crunchbase