Milliman · 15 hours ago
Sr. Demand Generation Specialist (MedInsight)
United States
Full-time
Remote
Mid, Senior Level
$59K/yr - $95K/yr
3+ years expMilliman is a global, employee-owned consultancy providing a range of consulting and technology solutions. As a Senior Demand Generation Specialist, you will develop and execute strategies to drive awareness and demand for products and services, collaborating with marketing, sales, and product teams to create integrated campaigns that generate high-quality leads.
AnalyticsConsultingInsurTech
Responsibilities
Plan, execute, and optimize demand generation campaigns to drive awareness, engagement, and qualified pipeline for our products and services
Collaborate with cross-functional teams, including marketing, sales, and product, to define target audience segments, messaging, and campaign objectives
Create and manage multi-channel marketing campaigns, including email, social media, digital advertising, content marketing, webinars, events, and more
Utilize marketing automation and CRM platforms to manage lead generation, lead nurturing, and lead scoring processes
Analyze campaign performance metrics, track key KPIs, and provide regular reporting and insights to stakeholders
Continuously optimize campaigns based on performance data, market trends, and customer feedback to maximize ROI and drive revenue growth
Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends
Collaborate with the content team to develop compelling and relevant content assets for demand generation campaigns
Manage relationships with external agencies, vendors, and partners as needed to support demand generation initiatives
Stay up to date with best practices, emerging technologies, and industry developments in demand generation, marketing automation and data analytics
Qualification
Required
Plan, execute, and optimize demand generation campaigns to drive awareness, engagement, and qualified pipeline for our products and services
Collaborate with cross-functional teams, including marketing, sales, and product, to define target audience segments, messaging, and campaign objectives
Create and manage multi-channel marketing campaigns, including email, social media, digital advertising, content marketing, webinars, events, and more
Utilize marketing automation and CRM platforms to manage lead generation, lead nurturing, and lead scoring processes
Analyze campaign performance metrics, track key KPIs, and provide regular reporting and insights to stakeholders
Continuously optimize campaigns based on performance data, market trends, and customer feedback to maximize ROI and drive revenue growth
Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends
Collaborate with the content team to develop compelling and relevant content assets for demand generation campaigns
Manage relationships with external agencies, vendors, and partners as needed to support demand generation initiatives
Stay up to date with best practices, emerging technologies, and industry developments in demand generation, marketing automation and data analytics
Preferred
Bachelor's degree in marketing, Business, or related field
3 years in demand generation, marketing, or related roles, preferably in a B2B environment
Deep understanding of demand generation tactics, including inbound marketing, lead generation, lead nurturing, and marketing automation
Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
Strong analytical skills and the ability to leverage data analytics tools (e.g., Google Analytics, Salesforce B2B analytics, etc.) to translate data into actionable insights
Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously
Exceptional communication skills, both written and verbal, with the ability to craft compelling messaging and content
Creative thinker with a results-oriented mindset and a track record of driving measurable business outcomes
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Experience working in a startup or high-growth company is a plus
Energetic, optimistic, and hard-working: maintains a can-do attitude and is unrelenting in the pursuit of excellence
Benefits
Medical, Dental and Vision – Coverage for employees, dependents, and domestic partners.
Employee Assistance Program (EAP) – Confidential support for personal and work-related challenges
401(k) Plan – Includes a company matching program and profit-sharing contributions
Discretionary Bonus Program – Recognizing employee contributions
Flexible Spending Accounts (FSA) – Pre-tax savings for dependent care, transportation, and eligible medical expenses
Paid Time Off (PTO) – Begins accruing on the first day of work. Full-time employees accrue 15 days per year, and employees working less than full-time accrue PTO on a prorated basis
Holidays – A minimum of 10 paid holidays per year
Family Building Benefits – Includes adoption and fertility assistance
Paid Parental Leave – Up to 12 weeks of paid leave for employees who meet eligibility criteria
Life Insurance & AD&D – 100% of premiums covered by Milliman
Short-Term and Long-Term Disability – Fully paid by Milliman
Company
Milliman
Milliman is a risk management, benefits, and technology firm that offers insurance and retirement services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kathy Kalstrup
Chief Operating Officer
Amy Litton
DC Operations Support Consultant
Recent News
2026-01-11
Company data provided by crunchbase