adidas · 5 hours ago
Sr Manager Consumer Insights
Portland, OR
Full-time
Onsite
Senior Level
7+ years expadidas is seeking a Senior Manager, Consumer Insights to join their Merchandising Planning and Consumer Insights team. This role involves supporting the creation of consumer-centric strategic business plans and ensuring that merchandising decisions reflect consumer relevance.
American FootballApparelFitnessLifestyleManufacturingMarketingProfessional ServicesRetailSporting GoodsWholesale
Responsibilities
Manage consumer and shopper insights projects by prioritizing initiatives, conducting research, coordinating with partners, and ensuring high‑quality execution through planning and project management processes
Perform business and operational analyses to support informed decision‑making at the senior level
Analyze proprietary data sets in partnership with analytics teams using tools such as Tableau to identify insights that drive action
Source and implement insights tools in collaboration with global teams and external partners to enable deeper consumer understanding
Develop storytelling materials and presentations that translate complex insights into clear, compelling communication for diverse audiences
Qualification
Required
University degree in business or marketing, or equivalent experience
Minimum of 7 years of experience in CPG or FMCG
Proven experience in marketing, sales, or trade marketing
Ability to create strategy using data analytics and consumer insights
Experience developing category strategies informed by market trends
Leadership skills with experience guiding direct and cross‑functional teams
Ability to balance strategic thinking with operational execution
Strong communication and presentation skills
Company
adidas
Adidas is a global sports brand that manufactures apparel, accessories, and footwear for professional athletes involved in various sports.
10001+ employees
H1B Sponsorship
adidas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (12)
2022 (15)
2021 (11)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$580.46M2025-10-30Post Ipo Debt· $580.46M
2020-04-15Post Ipo Debt
2002-01-11IPO
Leadership Team
Kasper Rorsted
CEO
Fabian Hieronimus
SVP Brand Strategy & Business Development
Recent News
2026-01-24
2026-01-23
2026-01-22
Company data provided by crunchbase