Medely · 6 hours ago
Lifecycle Marketing Manager (B2B)
United States
Full-time
Remote
Senior Level
$120K/yr - $134K/yr
5+ years expMedely is a high-growth series-C technology start-up reimagining the future of healthcare work. They are seeking a Lifecycle Marketing Manager (B2B) to lead strategy and execution of post-sale lifecycle programs that activate, engage, retain, and expand their base of healthcare facility customers.
Health CareRecruitingStaffing Agency
Responsibilities
Own and scale B2B post-sale lifecycle strategy across onboarding → activation → adoption → retention → expansion
Build segmented lifecycle journeys tailored to distinct facility personas (e.g., admins, schedulers, operators, power users)
Leverage customer usage signals and engagement data to identify opportunities and improve lifecycle performance
Develop and optimize customer communications across channels including email, in-app messaging, direct mail, and other lifecycle touchpoints
Partner closely with Sales + Account Management to support post-sale nurturing, expansion, upsell/cross-sell, and reactivation initiatives
Design lifecycle programs built for a future product-led motion, including automated onboarding, milestone campaigns, and feature adoption journeys triggered by customer behavior
Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive behaviors like first-time bookings, repeat usage, increased frequency, or feature adoption
Lead experimentation and optimization through A/B testing, hypothesis-driven iteration, and lifecycle roadmap planning
Establish lifecycle KPIs (activation/adoption/usage/retention/expansion) and regularly report results and insights to stakeholders
Qualification
Required
5+ years of experience in lifecycle, retention, CRM, or customer growth marketing
2+ years focused on B2B audiences and/or a sales-led customer motion (AM/CS partnership)
Strong understanding of the post-sale B2B customer journey: onboarding, product adoption, retention, reactivation, and expansion
Experience building lifecycle journeys using behavioral/usage signals - not just time-based drip campaigns
Ability to translate customer + product insights into programs that drive measurable impact
Analytical, structured, and comfortable with testing and optimization
Excellent cross-functional partner - able to collaborate with Product, Sales, AM/CS, and Data
Preferred
Experience in healthcare, staffing, marketplaces, or workflow-heavy B2B SaaS
Familiarity with facility operations / multi-user accounts
Experience supporting or transitioning toward a product-led growth (PLG) motion
Experience with lifecycle channels beyond email (in-app, direct mail, incentives/rewards)
Benefits
Competitive Compensation: Based on experience and performance
Long-term Incentives: 401k with company match
Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
Paid parental leave
Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
Ownership: Drive meaningful business impact on a team you’ll help build and define!
Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
Company
Medely
Medely is an on demand platform for Healthcare professionals, like Registered Nurses and Techs to find Per Diem work.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-04-28Seed
Leadership Team
Waleed Nasr
Co-Founder and CEO
Angie Karim
Chief Nursing Officer, Co-founder
Recent News
General catalyst
2026-01-13
Behavioral Health Business
2025-09-12
2025-04-12
Company data provided by crunchbase