BluePenguin · 3 hours ago
Marketing Manager
Alpharetta, GA
Full-time
Onsite
Entry, Mid Level
2+ years expBluePenguin provides electronification of business customers’ accounts payable through a full stack technology platform for B2B commerce. The Marketing Manager is responsible for enhancing the company's brand by utilizing AI-powered tools and executing marketing campaigns to drive awareness and revenue across various channels.
Financial Services
Responsibilities
Develop and own the brand marketing strategy, ensuring a consistent, differentiated brand presence across all channels and touchpoints
Translate business and GTM goals into clear brand narratives, positioning, and messaging frameworks for internal and external use
Leverage AI tools (LLM) for content ideation, draft generation, audience insights, and optimization while maintaining brand voice and quality standards
Manage and optimize traditional search (SEO/SEM) programs, including keyword strategy, on‑page optimization, and search‑driven content initiatives
Collaborate with digital teams or vendors on paid search, paid social, and retargeting efforts to support brand and demand goals
Own and lead creation of high‑impact content including web pages, socials, blogs, press releases, case studies, emails, presentations, pitch decks, one‑pagers, and thought‑leadership pieces
Develop launch‑ready GTM materials for new products, features, and campaigns (value propositions, messaging, FAQs, sales enablement decks, battlecards)
Ensure all content aligns with brand guidelines, is optimized for search, and is tailored to priority personas and buyer journeys
Plan and execute social media strategies to increase brand awareness, engagement, and follower growth across key platforms
Coordinate and promote in‑person and virtual events (webinars, conferences, customer meetups, trade shows), including pre‑, during‑, and post‑event campaigns
Partner with sales and customer‑facing teams to create stories, testimonials, and event content that reinforce brand positioning
Identify, brief, and manage third‑party Marketing & Branding GTM vendors and agencies (creative, digital, PR, events, content) to deliver on brand and campaign goals
Define scopes, timelines, and KPIs for vendors, review deliverables for quality, brand fit, and performance
Evaluate and recommend AI and mar tech tools that improve brand consistency, content production, and search performance
Set goals and KPIs for brand and Marketing & Branding GTM programs (awareness, engagement, traffic, leads, influenced revenue)
Analyze performance across channels (web, search, social, email, events) and provide regular reporting with clear recommendations
Continuously test and refine messaging, creative, and channel mix based on performance and audience insights
Qualification
Required
Bachelor's degree in marketing, Communications, Business, or related field, or equivalent experience
2+ years of marketing experience, including hands‑on brand, digital, and content work; B2B or GTM launch experience preferred
Demonstrated experience using AI tools in a professional marketing context (e.g., for content, research, or campaign optimization) while maintaining strong human editorial oversight
Solid understanding of LLM and SEO/SEM fundamentals and how search behavior informs brand and content strategy
Strong portfolio of written and visual content (presentations, campaigns, social content, landing pages, etc.)
Proven experience managing external agencies and vendors, from brief through delivery and performance review
Excellent presentation skills and comfort building and delivering executive‑level decks and narratives
Highly organized, with the ability to manage multiple projects and deadlines in a fast‑paced environment
Preferred
Experience with major marketing and AI tools (e.g., marketing automation, CRM, analytics, generative AI, design tools)
Experience running or supporting field marketing, trade shows, or community events
Background in [your industry/vertical] and familiarity with its buyer personas and sales cycles
Company
BluePenguin
BluePenguin provides electronification of a business customers’ accounts payable.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Steve Boyer
CEO
John Scariot
CFO
Company data provided by crunchbase