Confidential · 17 hours ago
Local Store Marketing Manager
Confidential company is partnering with a well-established, multi-location brand to hire a Local Store Marketing Manager to lead local marketing initiatives and community-driven activations. This role is responsible for driving brand awareness, foot traffic, and local sales through strategic partnerships and grassroots marketing efforts.
Marketing & Advertising
Responsibilities
Develop and execute local store marketing plans aligned with national and regional marketing strategies
Plan and manage local activations including events, sponsorships, community partnerships, and grassroots initiatives
Collaborate closely with store leadership and operations teams to ensure effective execution of marketing initiatives at the store level
Build and maintain relationships with local businesses, organizations, and community stakeholders
Manage local marketing budgets and track ROI for activations and campaigns
Analyze performance metrics such as traffic, sales lift, and campaign effectiveness, and provide actionable insights
Ensure brand consistency across all local marketing efforts and in-store materials
Support new store openings with localized marketing plans and launch activations
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
4+ years of experience in local, field, or store-level marketing, preferably within retail, QSR, hospitality, or multi-unit environments
Strong understanding of grassroots marketing, local partnerships, and community engagement
Proven ability to manage multiple initiatives simultaneously in a fast-paced environment
Data-driven mindset with experience measuring and optimizing local marketing performance
Excellent communication and collaboration skills
Willingness to travel locally within the assigned market as needed
Preferred
Highly organized, proactive, and execution-focused
Comfortable working cross-functionally with marketing, operations, and external partners
Passionate about community-based marketing and brand presence at the local level
A strong balance of strategic thinking and hands-on execution