Senior Manager, Marketing Communications, Product jobs in United States
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Spectrum · 9 hours ago

Senior Manager, Marketing Communications, Product

Spectrum is a leading provider of communication and entertainment products for residential and business customers. As the Senior Manager of Marketing Communications, Product, you will be responsible for transforming complex product updates into clear customer journeys, managing communication strategies, and enhancing customer engagement through effective messaging and automation.

Digital EntertainmentInternetTelecommunications
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Responsibilities

Own programming change management server tool, including the development roadmap to fully automate and personalize notifications
Partner with product teams to understand service changes and translate technical details into simple, transparent customer journeys
Lead the development of communication strategies for customer changes, aligning owned media and direct outreach to deliver targeted, effective messaging
Evaluate end-to-end customer journeys and deliver recommendations that improve message clarity and maintain consistency across all channels
Manage installation video content with partners to enable best-in-class self-service experiences
Lead communications strategy for expansion areas, including service awareness
Serve as a key point of contact for customer-facing communications, ensuring messaging drives clarity, engagement, and awareness
Define and track key performance metrics—including retention, adoption, upsell, and engagement—and lead ongoing reporting to inform strategy and performance
Strengthen cross-functional collaboration by improving workflows and alignment across partner teams to enhance effectiveness and speed to market
Continuously test and optimize customer journeys, message sequencing, and channel mix to improve overall communication performance

Qualification

Product marketing expertiseCustomer journey mappingChange leadershipAIMartech experienceDatabase managementCommunication skillsProject managementMicrosoft 365 proficiencyTelecommunications experienceCompliance

Required

Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field; or equivalent experience
7+ years of marketing / product communications experience
5+ years of management / people leadership experience
3+ years of customer journey mapping & martech (automation/personalization) experience
Product marketing and programming expertise; ability to translate technical information into customer-facing language
Customer journey mapping and orchestration across channels; online CX best practices
Proven change leadership within a matrixed organization; stakeholder management and influence
Experience leveraging AI and mar tech to drive automation and personalization
Understanding of database structures, data cleansing, segmentation, and audience management
Strong communication and editorial skills; clear, concise, customer-centric messaging
Project/program management (Agile/iterative), prioritization, and resource planning
Proficiency with Microsoft 365 and collaboration platforms; familiarity with marketing automation tools

Preferred

Master's Degree
2+ years of management or leadership experience
2+ years of automation/workflow tools
Experience in telecommunications, media, or subscription services
Familiarity with government-supported programs and compliance requirements

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

Company

Spectrum

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Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Funding

Current Stage
Public Company
Total Funding
$11.4M
Key Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO

Leadership Team

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Dinesh Jain
Chief Operating Officer
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Ken Guiberson
Group Vice President, Digital Self-Service
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Company data provided by crunchbase