Senior Analyst, Customer Advocacy & Strategy jobs in United States
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CVS Health · 18 hours ago

Senior Analyst, Customer Advocacy & Strategy

CVS Health is a health care innovation company focused on simplifying health care for individuals and communities. The Senior Analyst will support change management initiatives and create engaging content to enhance customer experience and drive learning across the enterprise.

Health CareMedicalPharmaceuticalRetailSales

Responsibilities

Support the implementation of customer experience change initiatives in partnership with cross-functional teams
Assist with stakeholder engagement and communication planning to drive awareness and adoption of change efforts
Help execute internal communication plans to promote customer experience strategies
Collaborate with product and communications teams to receive finalized technical content and identify key messages for amplification
Develop creative strategies to adapt and distribute technical content through presentations, infographics, and interactive assets
Coordinate with stakeholders to ensure content is accurate, compliant, and ready for broad distribution
Develop and update learning materials, including self-paced modules, facilitator guides, and how-to resources, using adult learning principles
Apply instructional design methodologies (e.g., ADDIE, SAM) to create engaging and effective content
Conduct basic training needs assessments under guidance from leadership
Design engaging learning materials, such as quick guides, visual explainers, and scenario-based demos for new technology tools, platforms, and capabilities
Design and produce training resources that help colleagues understand and advocate for new technology capabilities
Adapt content for different learning styles and platforms, ensuring accessibility and effectiveness
Produce, edit, and deliver video content for internal campaigns, training, and storytelling
Collaborate with creative and communications teams to ensure video and visual assets align with learning objectives
Design visual assets for presentations, FAQs, and internal communications
Produce and edit video demonstrations of new technology tools and platforms, showcasing features and benefits for both internal and external audiences
Create visual assets and animations that bring technical concepts to life, supporting storytelling and knowledge transfer
Ensure all creative outputs meet accessibility, compliance, and brand standards
Maintain content updates of the internal Heartbeat pages for the Enterprise Customer Experience & Insights team
Support the creation and scheduling of internal awareness campaigns and content calendars
Adapt technical articles and white papers into engaging content for newsletters, blogs, social media, and internal platforms
Manage content calendars and coordinate the release of tech-focused communications across multiple channels
Work closely with Enterprise Customer Experience & Insights, Corporate Communications, Learning & Development, Digital Data and Analytics Team, and Business Unit teams
Participate in team meetings and contribute creative ideas to enhance change management initiatives

Qualification

Change managementInstructional designVideo productionDigital learning contentVideo editing toolsCommunication skillsCollaboration skillsAdult learning theoryContent management platformsChange Management certificationELearning development tools

Required

2+ years of experience in change management, instructional design, video production, or related fields
Experience producing video demos and visual assets for technology communications
Experience with instructional design frameworks (ADDIE, SAM) and adult learning theory
Strong communication and collaboration skills
Experience developing digital and instructor-led learning content

Preferred

Proficiency in video editing tools (e.g., Adobe Premiere Pro, Camtasia, or similar)
Experience with Articulate or similar eLearning development tools
Experience adapting technical content for both internal and external audiences
Familiarity with content management platforms and internal communication tools
Change Management certification (e.g., Prosci, ACMP) is a plus
Bachelor's degree in Communications, Instructional Design, Organizational Development, or related field preferred

Benefits

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

Company

CVS Health

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CVS Health is a health solutions company that provides an integrated healthcare services to its members.

Funding

Current Stage
Public Company
Total Funding
$4B
Key Investors
Michigan Economic Development CorporationStarboard Value
2025-08-15Post Ipo Debt· $4B
2025-07-17Grant· $1.5M
2019-11-25Post Ipo Equity

Leadership Team

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David Joyner
President and Chief Executive Officer, CVS Health
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Chandra McMahon
SVP & CISO
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Company data provided by crunchbase