Rithum · 8 hours ago
Senior Director, Digital Marketing & Operations
United States
Full-time
Remote
Director/Executive
$170K/yr - $240K/yr
12+ years expRithum is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. As the Senior Director, Digital Marketing & Operations, you are responsible for driving the overall digital strategy and optimizing business outcomes through effective management of the website, SEO, marketing automation, and data analytics.
AdvertisingConsultingMarketingSoftware
Responsibilities
Oversee the development, optimization and performance of the company's website, ensuring it delivers a seamless user experience, aligns with the company’s brand and serves as an effective tool for lead generation and conversion
Develop and implement comprehensive SEO strategies that drive organic growth, improve search rankings (including LLMs) and increase website traffic. Stay ahead of search engine algorithm changes and continuously optimize on-page and technical SEO
Lead the strategy and execution of marketing automation platforms (e.g., Marketo, 6sense, etc.) to drive personalized marketing efforts, nurture leads through the funnel and enhance client engagement
Build and maintain a robust analytics infrastructure to track, report and analyze digital marketing performance. Develop dashboards and KPIs to monitor key metrics, including website traffic, conversions, lead quality and marketing ROI. Provide actionable insights to optimize performance across all marketing channels
Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales to ensure that marketing initiatives align with business objectives and go-to-market strategies
Implement A/B testing strategies across web pages, email campaigns and marketing workflows to continuously optimize conversion rates and user engagement
Work closely with external vendors, agencies and partners to execute marketing initiatives
Evaluate and optimize the marketing technology stack, ensuring effective use of tools like marketing automation platforms, CRM, analytics tools and SEO tools
Stay current on digital marketing trends, best practices and new technologies, making recommendations to improve marketing capabilities and outcomes
Lead, mentor, and inspire a high-performing global Marketing team, fostering a culture of collaboration, accountability, and innovation
Qualification
Required
12+ years of experience in marketing, with a focus on website management, SEO, marketing automation and analytics/reporting, with 8+ years in a leadership role high-growth B2B SaaS companies with $100M+ revenue
Proven track record of driving digital marketing strategy and improving website performance, SEO rankings and conversion rates
Expertise in using marketing automation tools, CRM and analytics platforms
Strong analytical skills with the ability to interpret complex data sets, develop reports and provide actionable insights for optimization
Excellent project management skills and the ability to manage multiple initiatives with tight deadlines
Strong leadership and communication skills, with experience building and mentoring high-performing teams
Preferred
Bachelor's degree in marketing, business or a related field; MBA is a plus
Experience in a high-growth SaaS or technology environment
Experience of overseeing developers working in an Agile/scrum methodology in Github and Jira. Prior DevOps experience managing sprints, technical infrastructure, scoping information architecture, and QA-ing deployments
Familiarity with advanced SEO tactics and tools, ranking in LLMs, and website conversion rate optimization practices (including personalization)
Prior experience managing global marketing initiatives and working in multicultural environments
Experience of managing and integrating our martech a plus (Wordpress, Github, Pagely, AWS (S3 and EC2/LAMP), Marketo, 6sense, Salesforce, Pathfactory, Pendo, ReachDesk, Revsure, Trendemon, Wistia)
Benefits
Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app and the Employee Assistance Program
$65/month Remote work stipend for internet
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year
Company
Rithum
Rithum is a provider of cloud-based e-commerce fulfillment and marketing solutions for large retailers, marketplaces, and consumer brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Lou Keyes
Chief Executive Officer & Board Member
Caitlin Hauser
Chief Financial Officer
Recent News
2026-01-06
Company data provided by crunchbase