Best Friends Animal Society · 6 hours ago
Director - Marketing & Brand Strategy
United States
Full-time
Remote
Director/Executive
$140K/yr - $170K/yrBest Friends Animal Society is seeking a Director of Marketing & Brand Strategy to lead their marketing efforts and drive awareness and engagement for their mission. This role involves developing and implementing a cohesive marketing strategy, overseeing various marketing teams, and ensuring brand consistency while maximizing impact through integrated campaigns.
EducationGovernmentNon Profit
No H1B
Responsibilities
Lead marketing’s Center of Excellence (COE) model, ensuring it operates effectively across teams by aligning stakeholders around shared priorities, improving visibility into what’s happening and what’s next, and driving coordinated marketing efforts that unify activities and maximize impact
Develop and implement a cohesive, integrated marketing and brand strategy that strengthens and protects brand consistency while driving measurable growth in share of voice, issue awareness, brand equity, and lifesaving actions. Expand Best Friends’ reach and influence nationally and in key markets through targeted, culturally relevant strategies aligned to priority audience segments
Design and lead high-impact, integrated campaigns that maximize impact through partnerships, PSAs, earned media, grassroots activation and creative collaboration—ensuring every tactic works harder through coordination, leverage, and smart use of limited paid media
Inspire an environment of testing and learning, performance, and data orientation through consistent project leadership in collaboration with channel owners, internal stakeholders and external partners
Utilize data, consumer insights and trends to inform decisions around target audiences, message development and key strategies; partner with the Insights & Analytics team and outside firms to translate market research into strategic marketing and brand campaigns that change public opinion and behavior on critical issues, support development priorities, and help to make Best Friends a household name
Monitor the marketing and brand landscape to understand trends, audience needs, and emerging opportunities. Use data and insights to inform strategy, improve effectiveness, and guide decisions that drive growth, relevance, and lifesaving impact
Guide the use of systems and tools that scale impact, maximize resources and create greater operational efficiencies
Direct an integrated Paid, Earned, Shared, and Owned (PESO) media strategy with a strong digital-first mindset—leveraging social, search, web, email, influencers, partnerships, and data-driven optimization—to maximize reach, relevance, and impact with limited paid investment, in close coordination with PR, grassroots, creative and content teams
Work to find new ways for increasing influence and visibility of the organization and to realign resources to pursue new opportunities as appropriate
Work closely with senior leadership and cross functional teams to identify opportunities and challenges; provide strong, positive, visible leadership to teams to inspire staff to perform at the highest levels, and to represent the goals, progress, and achievements
Qualification
Required
Demonstrated leadership experience overseeing teams of 10 or more employees
Proven leadership in marketing and brand strategy, including building and evolving brand and messaging architectures, with a strong understanding of audience segments—their motivations, behaviors, and digital habits—and how to connect with them in meaningful ways
Demonstrated success developing and leading cross-cultural, audience-centered campaigns that resonate across communities and drive measurable impact
Deep fluency in the digital landscape, including existing and emerging channels, with the ability to spot trends, adapt quickly, and extend reach, relevance, and brand strength through thoughtful, integrated strategies
Strong data orientation and performance mindset, using testing, learning, and ROI-based insights to continually refine strategies and tactics that grow awareness, engagement, participation, and revenue in service of the mission
Experience with marketing technology, analytics, and measurement, with an understanding of how online and offline communications work together to influence awareness and behavior
Exceptional organizational and project leadership skills, with the ability to manage complexity, balance strategic vision with executional detail, and lead multiple initiatives simultaneously
Leadership experience building streamlined structures, processes, and workflows in cross-functional environments to enable collaboration, clarity, and high performance
Experience working with agencies or external partners in fast-paced environments, managing competing priorities and delivering high-quality work through strong collaboration and accountability
Preferred
Ability to see and sort a variety of printed and online information
Work at a computer for extended periods of time with repetitive typing, sitting, arm, and hand motion
Benefits
Great benefits
Company
Best Friends Animal Society
Best Friends Animal Society is a nonprofit organization,operates the nations largest sanctuary for homeless animals,provides adoption.
Founded in 1984
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$2.31MKey Investors
Maddie's Fund
2023-06-28Grant· $0.03M
2022-12-23Grant· $0.78M
2019-07-17Grant· $1.5M
Leadership Team
Gregory Castle
CEO Emeritus
Julie Castle
Chief Executive Officer
Recent News
2025-12-17
Media Post
2025-12-05
Global Cosmetics News
2025-10-10
Company data provided by crunchbase