ASM Global · 23 hours ago
Senior Associate, Marketing (University of Nebraska)
Lincoln, NE
Full-time
Onsite
Mid, Senior Level
2+ years expLegends Global is the premier partner to the world's greatest live events, venues, and brands. The Sr Associate, Marketing Content and Strategy role will be responsible for leading the ideation, development, and execution of digital fundraising and stewardship strategy while managing a team of student marketers to drive engagement and donation revenue.
Entertainment
Responsibilities
Responsible for ideating, implementing, executing and managing strategic digital marketing campaigns designed to increase constituent engagement, donor counts and revenue
Produce and coordinate content deliverables (articles, scripts, graphics, and video edits) through a student marketing team
Assist in analyzing cadence and content performance through evaluating key measurables like engagement rates, open and click-through rates, web traffic, scroll-depth, video views, conversion rates and more
Analyze and audit the web experience to enhance the constituent journey and optimize fundraising revenue through assessing site designs, click paths, buy-flow and more
Lead in developing audience-centric messaging and content that resonates with specific segments while ensuring all marketing materials are on-brand, consistent in style, quality and tone, and optimized for search and user experience
Support the Student Engagement Specialists through leading the implementation of cadences in the CRM platform (VanillaSoft), including ongoing segment management, template and scripting maintenance, result code updates and more
Creating and sending test content and managing the review process
Provide Student Engagement Specialists with up-to-date resources, like fund cases for support, meaningful impact stats and more
Assists Engagement Center Manager with daily Engagement Center operations as necessary
Qualification
Required
Demonstrated breadth of digital marketing knowledge with a strategic view on how impact-related content can influence connection to philanthropy
Must illustrate strong interpersonal skills to gain consensus for planned content, negotiate tight deadlines and unite teams with a single vision and voice
Must have excellent written communication skills, exceptional proofreading and editing skills, and a high level of understanding of marketing messaging
Strong digital marketing experience is required, including the use of email and web hosting platforms and tools like Google Analytics
Proven experience and creativity with video scripting, creation and editing is a significant plus
This talented, creative, and driven marketer can easily manage multiple initiatives at once
Experience in building and integrating marketing teams and programs is a must
Strong background in creative and innovating thinking and execution, with demonstrated capability for storytelling, creative content creation, and persuasive messaging
Proficient computer skills, including MS Office, Adobe Creative Suite
Experience in marketing software like (Google Analytics, Google Adwords etc.)
Excellent time and project management skills with exceptional attention to detail
Demonstrate a high level of ownership and ability to work independently with minimal direction
Fast learner with creative problem-solving skills
General understanding of higher education fundraising
2-3 years' experience in digital marketing roles
Bachelor's degree in marketing, advertising, public relations, communications or a related field
Benefits
Medical
Dental
Vision
Life and disability insurance
Paid vacation
401k plan
Company
ASM Global
ASM Global is the world’s leading venue management company and producer of live event experiences.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bryce G. Townsend
Senior Vice President, Commercial Partnerships
Natalie Sharp
Vice President Commercial Partnership Activation
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