REBEL · 20 hours ago
Vice President, Brand Marketing
United States
Full-time
Remote
Director/Executive
$160K/yr - $180K/yr
10+ years expREBEL is the first and largest tech platform transforming retail’s $1 trillion returns problem into a smarter, more sustainable model. They are seeking a Vice President of Brand Marketing to own and scale their brand through social-first storytelling, earned media, and influencer-driven growth, while directly managing the organic social presence and driving execution alongside a lean team.
E-CommerceMarketplaceRetail
Responsibilities
Own REBEL’s organic social strategy end-to-end across key platforms (e.g., Instagram, TikTok, emerging channels)
Define and evolve REBEL’s social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance
Set a clear point of view on what content should travel, trend, and break through, and personally help create it
Drive a high-velocity test-and-learn content engine focused on virality, scaled awareness, and brand affinity
Establish goals and metrics for organic reach, impressions, engagement, share of voice, and follower growth
Define, evolve, and protect REBEL’s brand positioning, voice, and personality
Create and maintain brand voice and style guidelines that scale across the organization
Ensure storytelling is consistent, distinctive, and unmistakably REBEL across all channels
Act as the brand steward, ensuring teams move fast without diluting the brand
Personally drive earned media strategy and execution—story development, pitching, and relationship building
Turn social momentum and cultural moments into PR wins, and vice versa
Secure consistent, high-impact coverage that reinforces REBEL’s brand story and fuels awareness
Personally identify, recruit, and manage creator and influencer partnerships
Build creator programs designed for authentic storytelling and organic reach, not paid performance
Ensure influencer content feels native, on-brand, and capable of driving viral moments
Build partnerships with other brands and opportunities to grow brand awareness and virality
Identify cultural moments, trends, and internet conversations where REBEL can credibly participate
Build grassroots brand buzz through community engagement and reactive storytelling
Turn customers and fans into active brand advocates
Hire and develop a small, high-impact social and brand team over time
Build lightweight processes that enable speed, creativity, and consistency
Partner closely with founders, growth, creative, and product teams to align brand storytelling with business goals
Qualification
Required
Candidates must be authorized to work in the United States
10–15+ years in brand marketing, social, PR, or cultural marketing
Proven track record of growing brands through organic social and earned media
Demonstrated experience creating or leading viral, culturally resonant brand moments
Experience building and enforcing brand voice and social guidelines across teams
Exceptional storyteller with strong writing and creative instincts
Deep understanding of how content spreads on social platforms
Strong POV on what works—and what doesn't—on the internet today
Data-informed but creatively led; knows how to balance metrics with intuition
Comfortable operating without agencies, big teams, or safety nets
Builder mentality with a bias toward action
Willing to personally create, edit, post, and iterate
Low ego, high standards, strong opinions, loosely held
Energized by speed, experimentation, and ownership
Obsessed with turning social storytelling into massive brand awareness
Preferred
Startup or challenger brand experience strongly preferred
Benefits
Base salary
Annual performance bonus program
Company
REBEL
REBEL (formerly Rebelstork) is the ultimate destination to Shop Smarter™.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$48.21MKey Investors
MarcyPen Capital Partners
2025-11-12Series B· $25M
2025-03-04Series B
2024-09-19Series A· $18M
Leadership Team
E
Emily Hosie
Founder & CEO
Recent News
2025-06-30
2025-01-18
Company data provided by crunchbase