Jasper Colin · 12 hours ago
Vice President Marketing - B2B Research,Insights and Analytics
Dallas, TX
Full-time
Onsite
Director/Executive
12+ years expJasper Colin is a B2B market research and analytics firm helping enterprises make high-impact decisions through mixed-method research, advanced analytics, and strategic intelligence. The VP of Marketing will lead the global marketing strategy with a focus on B2B market research, analytics, and insights-led offerings, working closely with various teams to enhance brand positioning and demand generation.
ConsultingDatabaseMarket Research
Hiring Manager
Megha Singh Nandiwal
Responsibilities
Define and execute Jasper Colin’s global marketing strategy aligned with business growth and U.S. expansion
Position Jasper Colin as a trusted authority in B2B research, analytics, and decision intelligence
Own messaging across solutions, industries, frameworks, and thought leadership
Build and scale enterprise demand generation programs targeting CIOs, CMOs, Heads of Strategy, Product, HR, and Analytics leaders
Design integrated campaigns across:
Content marketing
Account-based marketing (ABM)
Events, webinars, and conferences (ESOMAR, industry forums)
Digital channels and partnerships
Partner with Sales to improve lead quality, pipeline velocity, and win rates
Drive Jasper Colin’s thought leadership agenda —whitepapers, reports, insights briefs, case studies, and executive POVs
Translate complex research outputs into clear, compelling narratives for enterprise audiences
Own content strategy across website, reports, blogs, LinkedIn, and media outreach
Lead GTM strategy for new research offerings, analytics frameworks, and technology-led solutions
Develop:
Value propositions
Buyer personas
Sales enablement content (battlecards, pitch decks, solution narratives)
Work closely with Research and Product teams to ensure market relevance and differentiation
Strengthen Jasper Colin’s brand visibility in the U.S. and global markets
Manage PR, analyst relations, awards, and industry affiliations
Ensure brand consistency across all touchpoints—website, client materials, proposals, and events
Build and mentor a high-performing marketing team
Collaborate closely with Sales, Research, Client Solutions, and Leadership
Establish marketing metrics, dashboards, and ROI tracking
Qualification
Required
12–18+ years of experience in B2B marketing, with strong exposure to:
Market research
Analytics
SaaS / technology
Consulting or insights-led services
Proven experience marketing to enterprise decision-makers
Strong understanding of B2B buyer journeys, research-led selling, and consultative offerings
Experience building demand generation and thought leadership programs
Excellent storytelling, positioning, and stakeholder management skills
Preferred
Background in market research, insights, analytics, SaaS, or consulting firms
Experience supporting U.S. market expansion
Familiarity with ESOMAR, B2B research methodologies, and data-driven decision environments
Exposure to AI, analytics platforms, or research technology products
Company
Jasper Colin
Jasper Colin is a global data intelligence provider, offering data-centric actionable insights.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$80M2023-03-01Undisclosed· $80M
Leadership Team
A
Amit Choudhary
CEO
Company data provided by crunchbase