Gulf Winds Credit Union · 12 hours ago
Social Media Strategist
Pensacola, FL, US
Full-time
Onsite
Mid Level
3+ years expGulf Winds Credit Union is a regional financial institution committed to providing innovative financial tools to its members. The Social Media Strategist will develop and manage a comprehensive social media strategy to enhance the online brand presence, drive member engagement, and support community outreach efforts.
CreditFinanceFinancial Services
Responsibilities
Manage, create, and publish original, high-quality platform specific content, including graphics, videos (reels, stories), compelling copy, and podcasts ensuring brand consistency across all channels. Coordinate and maintain an ongoing social media content calendar
Manage a comprehensive social media strategy that supports marketing campaigns and organizational goals. Identify emerging trends and new platforms to enhance engagement and expand audience reach
Support Gulf Winds events through proactive communication and on-site volunteerism to generate content, build relationships, and maximize brand awareness
Monitor social media channels daily, respond promptly and professionally to member inquiries, comments, and reviews, and foster positive relationships with the community
Track key performance indicators (KPIs), such as engagement, reach, impressions, and conversions, using analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social). Prepare and present monthly reports with actionable insights and recommendations for optimization to leadership
Plan and execute paid social media campaigns, including budget allocation and audience targeting, to maximize brand awareness and lead generation. Collaborate closely with the marketing team, other departments, and external partners to ensure a cohesive brand message and integrated marketing initiatives. Ensure all social media activities comply with relevant financial industry regulations and internal policies
Stay up-to-date with new digital technologies, social media best practices, and competitive landscape to inform strategies and innovation
Performs other job related duties as assigned
Qualification
Required
Three years to five years of similar or related experience
A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree)
Excellent written, verbal, and interpersonal communication and storytelling skills, with keen attention to detail
Strong analytical skills with the ability to translate complex data into actionable strategies and insights
Proficiency in content creation tools, including basic graphic design and video editing software (e.g., Canva, Adobe Creative Suite, CapCut)
Strong project management skills and the ability to manage multiple projects and deadlines in a fast-paced environment
Ability to actively participate in conference calls and meetings with other Credit Union team members and vendors
Must adhere to safety rules and regulations
Company
Gulf Winds Credit Union
Gulf Winds Credit Union provides a wide range of accounts and banking services designed to help members live their best financial lives.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Souers
President/CEO
Joanne Hyatt
SVP/Chief Lending Officer
Recent News
American Banker
2022-09-02
Company data provided by crunchbase