Rillet · 14 hours ago
Head of Demand Generation
Rillet is an AI-native ERP company serving finance teams with a mission to help them achieve speed, accuracy, and insight in their operations. They are seeking a Head of Demand Generation to own the global demand generation strategy and pipeline targets, architecting a multi-channel acquisition engine and collaborating closely with Sales and RevOps to drive predictable revenue growth.
AccountingArtificial Intelligence (AI)Enterprise Resource Planning (ERP)FinanceFinancial ServicesFinTechSaaS
Responsibilities
Own global demand generation strategy and pipeline targets
Build and scale a multi-channel acquisition engine (paid, organic, lifecycle, web, ABM, experiments)
Design forecasting, capacity modeling, and performance management for pipeline creation
Partner with Sales and RevOps on ICP definition, segmentation, routing, and handoff SLAs
Translate product positioning and category narrative into high-converting campaigns
Continuously improve funnel conversion across visitor → lead → MQL → SQL → opportunity
Establish rigorous experimentation, measurement, and optimization frameworks
Hire, develop, and lead a high-performing demand generation team over time
Qualification
Required
8+ years of experience in B2B SaaS demand generation or growth marketing
Proven track record owning pipeline targets and scaling revenue impact
Deep understanding of paid acquisition, lifecycle, conversion optimization, and experimentation
Strong analytical and operational rigor
Experience partnering closely with Sales and RevOps
Preferred
Experience in high-growth or category-defining SaaS companies
Familiarity with product-led or hybrid PLG/Sales motions
Prior experience building and managing teams
Background in fintech, ERP, or infrastructure software
Benefits
Top-tier health and dental insurance, premiums partially or fully covered for you, plus 90% coverage for dependents
Flexible PTO
9 company-wide holidays
Company
Rillet
Rillet is an AI-native ERP platform that automates accounting for complex revenue models.
Funding
Current Stage
Growth StageTotal Funding
$108.5MKey Investors
Sequoia Capital
2025-08-06Series B· $70M
2025-05-28Series A· $25M
2024-07-29Seed· $13.5M
Recent News
2026-01-22
International Accounting Bulletin
2026-01-22
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