Henkel · 13 hours ago
Senior Manager, Social Channel & Creator Marketing – YouTube MSDS
Culver City, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $135K/yr
8+ years expHenkel is a company that shapes the future through innovation and collaboration, and they are seeking a Senior Manager for Social Channel & Creator Marketing focusing on YouTube. This role involves leading YouTube strategy, overseeing content development, collaborating with creators, and analyzing performance to drive brand engagement.
BeautyCleaning ProductsConsumerFast-Moving Consumer GoodsPersonal Care and Hygiene
Responsibilities
Lead YouTube strategy for all MSDS brands — defining content pillars, publishing cadence, and creative direction per brand
Position YouTube as a key education and storytelling hub that connects professional stylists and consumers to brand expertise
Drive consistency in production quality, visual identity, and tone across all brand channels
Partner with Brand Directors and Education to ensure YouTube integrates seamlessly into 360° campaign storytelling
Oversee concepting, scripting, and production of all YouTube videos — from tutorials and transformations to behind-the-scenes and creator collaborations
Collaborate with Creative Strategy and Design to ensure every asset meets brand standards and audience expectations
Manage production schedules, shoot logistics, and asset delivery, ensuring content goes live on time and on brand
Introduce SEO best practices and metadata optimization to maximize discoverability
Build partnerships with professional stylists, creators, and educators to co-create educational and inspirational video content
Develop an annual creator calendar aligned with brand priorities and launches
Collaborate with Paid Media and Digital Commerce teams to amplify top-performing content for reach and conversion
Partner with Education leads to feature stylist ambassadors and salon content in compelling, story-driven ways
Monitor YouTube KPIs: watch time, retention, engagement, subscribers, and conversion
Collaborate with Business Intelligence to link performance insights to brand awareness and sales
Continuously test formats, video lengths, and storytelling techniques to maximize impact
Provide quarterly performance reviews with data-driven recommendations for each brand
Align closely with Brand, Education, and Creative teams to integrate YouTube storytelling into campaign ecosystems
Collaborate with the TikTok and Meta/Pinterest Senior Managers to ensure cross-platform consistency and repurposing opportunities
Partner with Digital Commerce and CRM to connect YouTube content to traffic, lead generation, and D2C conversion
Manage Social Content Managers and/or video editors dedicated to brand channels
Qualification
Required
8–10 years of experience in digital content strategy, production, or social marketing, with proven YouTube expertise
Demonstrated success leading branded video or educational content at scale
Strong understanding of YouTube SEO, analytics, and monetization
Proven ability to balance creative storytelling with performance metrics
Experience managing cross-functional teams and external production partners
Deep passion for beauty, education, and visual storytelling
Entrepreneurial, strategic, and highly collaborative mindset
Benefits
Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Company
Henkel
Henkel leads with innovations, brands, and technologies to create sustainable value.
10001+ employees
H1B Sponsorship
Henkel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (16)
2023 (23)
2022 (4)
2021 (10)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
unknown1985-10-11IPO
Leadership Team
Carsten Knobel
Chief Executive Officer
Chelly Cruz
Digital Marketing Specialist
Recent News
2026-01-20
Company data provided by crunchbase