Optimum Sports · 10 hours ago
Senior Integrated Planner
New York
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $85K/yr
2+ years expOmnicom Media Group (OMG) is a global leader in media services, specializing in the Financial Services sector. The Senior Integrated Planner will manage client business, develop media plans, analyze campaign performance, and guide junior team members in a collaborative environment.
AdvertisingBrand MarketingMarketingPublic RelationsSports
Responsibilities
Manage day-to-day stewardship of client business
Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives
Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
Maintain visibility into all active projects across planning, digital, and investment teams
Respond to client needs with speed, clarity, and professionalism
Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met
Qualification
Required
2.5+ years media planning & buying experience at a media agency
Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
Ability to recommend and implement innovative channel and process improvements
Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
Proven negotiation skills that drive incremental value for clients
Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, etc
Ability to build and maintain strong, strategic relationships with media partners
Exceptional written, verbal, and presentation skills
Collaborative team player with a consultative mindset and willingness to challenge the status quo
Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
Advanced proficiency in Microsoft Office
Preferred
Financial Services experience preferred but not required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Optimum Sports
Optimum Sports is a sports marketing agency for sports that has expertise in branding, investments, client relationships, PR and strategy.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Dale Song
Chief Partnerships & Consulting Officer
Jeremy Carey
Chief Investment Officer
Recent News
Sports Business Journal
2026-01-17
Company data provided by crunchbase