Samsung SDS · 16 hours ago
Product Marketing Manager - Lead
One Pennsylvania Plaza, 26th Floor, New York, NY, USA
Full-time
Hybrid
Senior Level, Lead/Staff
$180K/yr - $215K/yr
8+ years expSamsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens. They are seeking a Senior Product Marketing Manager to lead their efforts in North America, focusing on shaping the product marketing strategy for upper-funnel video solutions.
Information ServicesInformation Technology
Responsibilities
Lead B2B Product Marketing for Samsung Upper Funnel video products - Serve as the primary point of contact for Product Marketing for select Samsung upper funnel video products, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings
Develop and Execute Strong Go-To-Market that Drives B2B Samsung Upper Funnel Solutions Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys
Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit
Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Upper Funnel offering/content, bringing industry and market intelligence into the mix
Define the Samsung Product Arc - Work with Product, Engineering, GTM, and Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients
Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on offering steer and deployment
Qualification
Required
CTV/Media/Advertising Product Marketing Expertise: 8+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales
Strong Upper Funnel Video knowledge: At least 5+ years of experience in upper funnel video solution building, including deep knowledge in reach, awareness, roadblocks, and audiences. Strong familiarity with client expectations and outcomes, as well as industry standard pricing and bundling concepts
Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of B2B, ads, or content product marketing development, from early-stage Product Manager / BD partnership to alpha/beta to general availability, partnering with cross-functional teams as needed
Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, sponsorship, or advertising space
Outstanding cross-functional relationship: Particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams
Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives
Bachelor's degree in a related field (product, marketing, business, media, etc)
Preferred
Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ upper funnel offerings
Data-driven: Use data and metrics regularly to understand product adoption, quantify product feedback and performance, and overall commercial impact
Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
Strong Operator: Exceptionally organized and operationally-focused
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
Company
Samsung SDS
Samsung SDS, established in 1985, as a subsidiary of Samsung Group has been providing information technology services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Junehee Lee
President & CEO
Andrew Lee
Vice President
Recent News
2026-01-23
2026-01-08
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