Incident IQ · 11 hours ago
VP of Marketing
Incident IQ HQ (Atlanta)
Full-time
Hybrid
Director/Executive
10+ years expIncident IQ is the leading workflow management platform built exclusively for K-12 districts. The Vice President of Marketing is a senior leadership role responsible for orchestrating and elevating the marketing organization, connecting marketing strategy to business outcomes while partnering closely with Sales, Product, and Finance.
Asset ManagementEducationEnterprise SoftwareFacility ManagementIT ManagementSoftware
Responsibilities
Define the Vision: Develop and lead the multi-year marketing roadmap aligned with corporate growth goals ($13M+ ARR and beyond)
Mentor Leaders: Act as a coach to senior leaders in Product Marketing, Demand Gen, and Brand, fostering a culture of innovation, scrappy efficiency, and high accountability
Modernization: Champion 'doing more with less' by centralizing content operations, adopting automation, and developing an AI vision to streamline workflows
Demand Excellence: Own full-funnel marketing programs, including integrated campaigns, Account-Based Marketing (ABM), and lead-scoring refinements in partnership with Sales
Sales Partnership: Align with Sales leadership on lead quality, deal progression, and stage-specific marketing support beyond the MQL
Product Marketing Stewardship: Set the vision for messaging, positioning, and value propositions that resonate across diverse customer segments
Category Leadership: Elevate and sustain a strong market presence, ensuring a consistent brand voice across all touchpoints, including PR and executive visibility
Content Operations: Oversight of impactful collateral, sales enablement materials, and thought-leadership content that demonstrates technology’s impact on customer outcomes
Strategic Events: Guide the events motion as a unified pipeline driver with clear expectations for attribution and ROI
Data-Driven Decision Making: Partner with Revenue Operations to build dashboards providing real-time visibility into CAC, pipeline conversion, and campaign ROI
Martech Strategy: Oversee a modern, composable martech stack (HubSpot/SFDC) and investigate LLM search/AI tools to deliver personalized customer experiences
Financial Alignment: Work closely with the CFO to manage budgets, forecast spend, and demonstrate marketing’s direct impact on the bottom line
Qualification
Required
10+ years of progressive B2B Marketing experience, with at least 5 years in a senior leadership role within a growth-stage SaaS company
Demonstrated success managing and mentoring leaders of functions (Product Marketing, Demand Gen, Brand), not just individual contributors
Deep understanding of pipeline dynamics, attribution models, and modern marketing automation (HubSpot/Marketo)
Comfortable shifting from executive-level board presentations to 'GTM Engineering' and workflow optimization
Proven ability to manage multiple projects in a fast-paced environment and lead through influence rather than top-down mandates
Bachelor's degree in Marketing, Business, or a related field
A leader with the executive presence and strategic mindset to grow into a CMO role
Preferred
Experience in K–12 EdTech, public-sector SaaS, or Event-Tech
Benefits
Medical
Dental
Vision
Life insurance
401k match
Paid-time off (PTO)
Company
Incident IQ
Incident IQ transforms the way school districts provide and manage services, including ITSM, ITAM and myriad digital workflows for K-12.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Cove Hill PartnersJMI Equity
2024-02-08Private Equity
2021-08-26Private Equity
Leadership Team
Robert Todd Collins
Chief Executive Officer
J
Jason Martin
CTO
Recent News
2025-04-02
GlobeNewswire News Room
2025-01-06
Company data provided by crunchbase