UPS · 12 hours ago
Senior Manager, Global Paid Search & U.S. Digital Advertising
US - UPS CORPORATE OFFICES (GACOR)
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expUPS is a Fortune Global 500 organization that is seeking a Senior Manager of Global Paid Search & U.S. Digital Advertising. This role leads UPS’s global paid search strategy and U.S. digital advertising programs, driving measurable business growth through effective SEM strategies and performance-driven digital advertising initiatives.
LogisticsMessagingTransportation
No H1B
U.S. Citizen Only
Responsibilities
Develops and owns UPS’s global search strategy across paid channels, ensuring alignment with enterprise marketing and commercial revenue-driving and content-focused lead-generation priorities
Manages agency partners, media budgets, and performance KPIs to deliver efficient, high-impact campaigns
Leads global/regional SEM initiatives, including technical optimization, content strategy, and international paid search best practices
Oversees global SEM frameworks, governance, and performance standards to ensure consistency and efficiency across all strategic initiatives
Partners with agency and international teams to localize search strategies, share insights, and scale best-in-class practices
Leads all U.S. paid digital advertising programs, including programmatic, search display, video, and emerging digital channels
Manages agency partners, media budgets, and performance KPIs to deliver efficient, high-impact campaigns
Collaborates with U.S. marketing teams to align digital media with business goals
Drives continuous optimization through A/B testing, audience segmentation, and advanced targeting strategies
Partners with internal/external analytics teams to build robust measurement frameworks, attribution models, and performance dashboards
Translates complex data into actionable insights that inform strategy, creative development, and investment decisions
Ensures all programs meet or exceed ROI, conversion, and revenue targets
Works closely with global brand, content, product, and digital experience teams to ensure cohesive customer journeys
Aligns with IT and digital product teams on search-related platform enhancements and technical search engine optimization (SEO) requirements
Serves as a subject matter expert and internal evangelist for search and digital advertising excellence
Leads and mentors a high-performing team of search and digital media experts
Fosters a culture of innovation, experimentation, and continuous improvement
Manages agency relationships, ensuring accountability, transparency, and strategic alignment
Qualification
Required
Must be located in the same geographical area as the job or be willing to self-relocate
Must have a bachelor's degree (or international equivalent) or be a current UPS employee with a minimum of three years of UPS experience
Must be willing and available to travel as necessary (minimal travel expected)
Possesses 8–12+ years of experience in digital marketing, with deep expertise in SEM, SEO, and performance media
Demonstrated success managing largescale search and digital advertising programs for global or enterprise level brands
Possesses strong analytical skills with experience using tools such as Google Ads, SA360, Google Analytics, Adobe Analytics, SEMrush, or similar platforms
Demonstrated ability to lead cross-functional teams and manage multimillion dollar budgets
Possesses excellent communication, stakeholder management, and executive level presentation skills
Brings prior experience working in or with complex, matrixed organizations
Possesses prior agency experience (either working at or directly managing)
Preferred
Bachelor's degree in marketing, business, communications, or related field; MBA highly desired
Experience in B2B marketing (inclusive of lead gen) and B2C marketing (with a focus on driving conversions/transactions) is strongly preferred
International/global experience preferred
Company
UPS
Operating in more than 200 countries and territories, we’re committed to moving our world forward by delivering what matters.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Innovate UK
2025-07-28Grant
1999-11-10IPO
Leadership Team
Brian Dykes
EVP & Chief Financial Officer at UPS
Joel Stenson
Senior Vice President Global Operations Technology / Enterprise Data & Analytics and Gen AI
Recent News
2026-01-22
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