Mary Washington Healthcare · 17 hours ago
Marketing & Communications Specialist - FT - Days (Hybrid)
Fredericksburg, VA
Full-time
Hybrid
Mid Level
3+ years expMary Washington Healthcare is seeking a Marketing Communications Specialist who will develop, execute, and manage integrated marketing and communications plans. This role involves leading campaign planning across multiple channels while ensuring brand consistency and utilizing data analytics for performance evaluation.
Health CareHospital
Responsibilities
Develops and maintains integrated marketing and communications (IMC) plans for leadership, assigned clients and service lines that align with organizational strategies and goals
Leads marketing meetings with client groups to share analytics, discuss ongoing and upcoming initiatives, and ensure alignment with organizational priorities
Presents IMC plans, recommendation, and performance insights to leadership and assigned clients and service lines
Executes IMC plans in coordination with department leadership, clients, colleagues, vendors, and other stakeholders
Manages campaigns end-to-end, including tactical execution across digital, social, web, print, outdoor, and other paid media channels in partnership with advertising agencies
Writes press releases, social media content, website copy, blogs, brochures, and rack cards, and other marketing materials
Oversees production of creative assets and vendor deliverables. Responsible for collaborating with subject matter experts within the clinical service lines on content to ensure accuracy and effectiveness of content
Monitors and evaluates IMC plan performance and regularly reports analytics and trending data. Analyzes campaign performance, including paid media and social metrics, and uses data-driven insights to inform future strategies and recommendations
Collaborates with internal teams, physicians, and external vendors to ensure brand consistency and effective execution of marketing initiatives. Works closely with physicians on service line strategies and provider promotion efforts. Develops and manages video, multimedia, and digital content. Writes, proofreads, and edits content across multiple platforms, including but not limited to marketing materials, press releases, blogs, social media posts multimedia content, website copy, and other print material
Ensures all materials adhere to brand standards and quality guidelines
Serves as project manager for events aligned with organizational priorities and strategic goals
Engages in continuous personal and professional development by regularly researching industry publications, participating in relevant training, webinars, and professional organizations, analyzing emerging marketing technologies and platforms, and applying current best practices to maintain expertise in digital marketing trends, paid media strategies, multimedia content creation, and related technologies
Other duties as assigned
Qualification
Required
A Bachelor's degree in marketing, communications, business, or healthcare administration is required
A minimum of three (3) years of experience in a marketing-related position
Strong communication, writing, project management, and organizational skills
Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms
Knowledge of Microsoft Word, PowerPoint, and Excel is required
Exceptional customer service skills
Excellent verbal and written communication skills; proofreading and editing skills required
Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers
Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values
Constant (67-100% of workday) sitting and use of arms and hands; occasional (0-33% of workday) standing, walking, bending, squatting; ability to lift, push, and pull up to 10 lbs.; auditory and visual skills
Possesses critical thinking and analytical skills
Ability to multi-task
Ability to communicate effectively and collaborate with a multi-disciplinary team
Preferred
Healthcare or advertising agency experience strongly preferred
Knowledge and proficiency with project management software and/or databases strongly preferred
Knowledge of Microsoft SharePoint preferred
Company
Mary Washington Healthcare
Mary Washington Healthcare is a nonprofit healthcare system that improve the health of the people in the communities.
Founded in 1899Fredericksburg, Virginia, USA
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$3.6M2013-09-20Series Unknown· $3.6M
Leadership Team
Vikki ODell
Corporate Governance Manager and Liaison to the President & CEO
Christopher Newman, MD,MBA
Chief Operating Officer / Chief Medical Officer
Recent News
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